Growth Management- DGM- Lending

Noida - India

Monthly Salary: Not Disclosed

Posted on: 11 hours ago

Vacancies: 1 Vacancy

Job Summary

About Paytm Group:

Paytm is Indias leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India Paytm builds technologies that help small businesses with payments and commerce. Paytms mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Role

The Growth Lead will own the growth marketing charter for credit cards and financial services products within the Paytm ecosystem. This is a senior role responsible for defining growth strategy leading teams and driving large-scale execution across acquisition lifecycle and engagement funnels.

The role combines strategic ownership with strong execution rigor across CRM performance marketing experimentation and funnel optimization. The incumbent will work closely with senior stakeholders across Product Tech Data Risk and Marketing and will be accountable for scaling impact across multiple journeys and user segments.

Key Responsibilities

1. Growth Strategy & Execution

- Own the end-to-end growth marketing strategy for credit card and financial services products across the Paytm ecosystem.

- Define long-term growth roadmap covering acquisition onboarding engagement and reactivation funnels.

- Lead large-scale multi-channel growth initiatives across app surfaces CRM and paid channels.

- Set clear growth priorities and balance short-term wins with long-term scalable programs.

2. Funnel & Conversion Optimization

- Own core funnel metrics including impressions CTR leads and downstream conversion indicators.

- Identify and prioritize drop-offs across sourcing onboarding and engagement journeys.

- Drive structured retargeting and remarketing strategies to recover funnel drop-offs at scale.

- Partner with Product and Tech teams to improve funnel UX journey design and system-led optimizations.

3. Campaigns Offers & Event-Based Marketing

- Drive marketing strategy and execution for offers promotions and event-based campaigns within the Paytm ecosystem.

- Design category-led seasonal and trigger-based campaigns to drive awareness engagement and lead generation.

- Translate product constructs into simple compelling consumer communication across app and CRM channels.

4. Data-Driven Experimentation & Analytics

- Define the experimentation and A/B testing roadmap across creatives channels journeys and offers.

- Institutionalize best practices for experimentation measurement and learning across teams.

- Review performance dashboards and deep-dives; guide teams to convert insights into action.

- Ensure strong measurement frameworks for campaign attribution and funnel analysis.

5. Customer Segmentation & Personalization

- Segment users based on transactional behavioral and lifecycle signals.

- Design targeted CRM and in-app journeys for different cohorts (new users drop-offs dormant users high-intent leads).

- Drive personalization at scale using data and automation while adhering to platform and regulatory guidelines.

6. Team Leadership & Execution Management

- Lead and mentor a team of campaign managers across CRM lifecycle and performance marketing.

- Set clear goals execution plans and review mechanisms to ensure consistent delivery of high-quality campaigns.

- Guide campaign managers on experimentation design audience segmentation and performance optimization.

7. Paytm Ecosystem & Channel Execution

- Own execution excellence across Paytms ecosystem including app placements notifications email SMS and paid channels.

- Define standards for creative quality messaging consistency and journey orchestration across touchpoints.

- Leverage platform capabilities to scale high-impact event-based and trigger-led campaigns.

8. Market & Competitive Intelligence

- Track market trends regulatory developments and competitor strategies in cards payments and consumer finance.

- Use insights to refine growth strategy product positioning and customer value proposition.

Key Metrics Owned

- Impressions and reach across owned and paid channels

- CTR and engagement across creatives and journeys

- Leads generated and cost per lead

- Funnel drop-off and retargeting recovery rates

- Activation and reactivation driven via CRM and remarketing

Qualifications & Experience

- 58 years of experience in growth marketing lifecycle marketing or performance marketing within fintech payments or large consumer internet companies.

- Proven experience leading teams and driving growth at scale across multiple funnels or products.

- Strong hands-on and strategic experience with CRM and marketing automation tools such as CleverTap (preferred) or similar platforms.

- Deep expertise in event-based trigger-led and lifecycle campaign design.

- Strong command over experimentation A/B testing frameworks and data-driven decision making.

- Excellent understanding of digital funnels attribution retargeting and drop-off recovery strategies.

- Ability to operate effectively in a fast-paced execution-focused environment with multiple stakeholders.

- Strong communication leadership and execution rigor.

Nice to Have

- Experience working within a super-app or large ecosystem platform.

- Prior exposure to credit cards lending or financial services products.

- Familiarity with growth analytics attribution and experimentation platforms.

Why This Role

This role offers the opportunity to shape and scale growth marketing for high-impact financial services products within the Paytm ecosystem with ownership over strategy teams and execution at scale.

Compensation:

If you are the right fit we believe in creating wealth for you

With enviable 500 mn registered users 17 mn merchants and depth of data in our ecosystem we are in a unique position to democratize credit for deserving consumers & merchants and we are committed to it.

Indias largest digital lending story is brewing here. Its your opportunity to be a part of the story!

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

About Paytm Group:Paytm is Indias leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India Paytm builds technologies that help small businesses with payments and commerce. Paytms mission is to serve half a billion Indians and bring th...