Lead, Global Football Brand Marketing LATAM

Mexico City - Mexico

Monthly Salary: Not Disclosed

Posted on: 19 hours ago

Vacancies: 1 Vacancy

Job Summary

WHO YOULL WORK WITH

The role is part of the Brand Management team where you will lead the Football pillar reporting directly to the Football Brand Marketing Director. You will also work cross-functionally with Sports Marketing functions of the Marketing team merchandising and marketplace teams across LatAm and Nike HQ (Beaverton Oregon).

WHO WE ARE LOOKING FOR

We are looking for someone with strong inspiration and commitment to play a crucial leading role in the understanding of the Footballers behaviours in Mexico City and the planning and execution to strengthen our relationship with them more specifically connected to Football. The Football Brand Lead has expertise in the Football scene in Mexico City Football (and Culture) communities in different levels of involvement and the reasons why they do it; seniority in processes like brand planning plan executions creative and strategic thinking consumer insight & connection and requires a strong aptitude to work with teams as he/she partners and coordinates with Marketing functions and Nikes Geography at WHQ to guarantee effective alignment. The final output of the Leads work will be to drive seamless journeys that connect sport and movement key city moments products and stories with the consumers life and its involvement with understanding of the underground culture of Football (and beyond) is required.

Bachelors degree in Marketing Business or a closely related field.
8 years of experience in consumer marketing or related experience in marketing strategy marketing planning brand marketing and sports and/or lifestyle marketing.
Strategic and creative thinking.
Genuine passion and knowledge of sport and Football youth culture the Mexico City consumer and Nike brand.
Outstanding written and verbal communication skills. High level fluent English.
Ability to balance creativity with organizational and procedural excellence in a fast-moving ambiguous environment.
Excellent teamwork.
Commitment to roll up sleeves to help Nike meet its collective goals.
Familiarity and working experience in Mexico City are highly preferred.
Key experience profiles include digital marketing and consumer brand.
Strong skills in keynote presentations synthetization of information and multitasking.

WHAT YOULL WORK ON

You will be working on leading the Nike de Mexico Football Brand plans through:

Implementation execution and evaluation that support the broader city strategy integrating marketing planning and overseeing of processes that enable timely and effective implementation by the cross-functional team.
Lead the development of briefs and managing of creative partners and agencies by thinking creating through the lens of online to offline vision and building strong consumer relationships through real-life marketing such as retail experiences digital and physical events specifically on the sport and Football scenes.
Expand the brands closest connection to the consumer trends including aspirations behaviors interests needs and values. This will include formal and informal research evaluating and distilling the findings. You will also work on maintaining a collaborative highly creative and progressive work with cross functional teams to identify industry city influencer athletes and sport trends.
Manage budget and cost-efficient implementation of resources and support brand reporting and recapping process periodically.

WHO YOULL WORK WITHThe role is part of the Brand Management team where you will lead the Football pillar reporting directly to the Football Brand Marketing Director. You will also work cross-functionally with Sports Marketing functions of the Marketing team merchandising and marketplace teams across...

WHO YOULL WORK WITH

WHO WE ARE LOOKING FOR

Bachelors degree in Marketing Business or a closely related field.
8 years of experience in consumer marketing or related experience in marketing strategy marketing planning brand marketing and sports and/or lifestyle marketing.
Strategic and creative thinking.
Genuine passion and knowledge of sport and Football youth culture the Mexico City consumer and Nike brand.
Outstanding written and verbal communication skills. High level fluent English.
Ability to balance creativity with organizational and procedural excellence in a fast-moving ambiguous environment.
Excellent teamwork.
Commitment to roll up sleeves to help Nike meet its collective goals.
Familiarity and working experience in Mexico City are highly preferred.
Key experience profiles include digital marketing and consumer brand.
Strong skills in keynote presentations synthetization of information and multitasking.

WHAT YOULL WORK ON

You will be working on leading the Nike de Mexico Football Brand plans through:

Implementation execution and evaluation that support the broader city strategy integrating marketing planning and overseeing of processes that enable timely and effective implementation by the cross-functional team.
Lead the development of briefs and managing of creative partners and agencies by thinking creating through the lens of online to offline vision and building strong consumer relationships through real-life marketing such as retail experiences digital and physical events specifically on the sport and Football scenes.
Expand the brands closest connection to the consumer trends including aspirations behaviors interests needs and values. This will include formal and informal research evaluating and distilling the findings. You will also work on maintaining a collaborative highly creative and progressive work with cross functional teams to identify industry city influencer athletes and sport trends.
Manage budget and cost-efficient implementation of resources and support brand reporting and recapping process periodically.