Content Specialist
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Job Location:
Thomasville, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
Are you someone who never rests on their laurels always strives to go above and beyond and is committed to keeping your PROMISES Do you appreciate a company culture that is open fosters work-life balance and a dynamic team environment Then Old Dominion is the home for you. We take pride in being the best in the industry and from our humble beginnings we know that our People and our Family Spirit are the main ingredient in our secret sauce to success. At Old Dominion we are looking for individuals to join the OD Family that will provide innovative solutions and exceed expectations to keep OD the premier transportation solutions provider.
As the Content Specialist you will be responsible for implementing the website content strategy ensuring the content is clear engaging and helpful for website visitors to transact business with Old Dominion. Your primary responsibility will be crafting and optimizing compelling web content that drives brand awareness enhances the user experience and achieves conversion goals. Leveraging expertise in SEO UX writing and web analytics you will transform strategic initiatives into impactful digital narratives. This role is critical for ensuring our online presence is discoverable and provides an intuitive and informative experience for our audience which directly supports organizational growth.
Primary Responsibilities
- Gain a strong understanding of the OD brand and the LTL freight industry to articulate and provide insight to customers and internal audiences through digital and traditional mediums
- Writes both short- and long-form pieces for OD website email and social media campaigns for the purposes of elevating our brand improving the user experience and maximizing ROI
- Identifies opportunities to gather content from internal and external subject matter experts; pitches content/story ideas to support the editorial calendar
- Supports colleagues with proof reading and provides editing suggestions
- Manage website updates and content publishing using Adobe Experience Manager
- Collaborate with cross-functional internal stakeholders to ensure the accuracy timeliness and quality of all web content and ensure digital initiatives align with broader business objectives
- Optimize website performance for SEO GEO and AIO accessibility while maintaining a superior user experience. Work with partners and platforms to implement approved directives
- Recommend technical SEO and structured data improvements to boost discoverability and rankings
- Monitor and analyze website traffic engagement and conversion metrics with tools such as Google Search Console Adobe Analytics and BrightEdge
- Ensure consistent adherence to brand standards and regulatory requirements across all digital content
Job Qualifications
- Bachelors degree in Marketing Communications PR Information Design or related field.
- 2 years of content writing experience
- Demonstrated excellence in writing content preferably marketing-focused content
- Experience working with CMS platforms (Adobe AEM WordPress Sitecore Drupal)
- Experience with SEO tools (BrightEdge SEMrush Moz Ahrefs) and analytics platforms (Adobe Google Analytics 4 Google Search Console)
- Exceptional attention to detail organization and commitment to content accuracy
- Proven ability to thrive in a fast-paced multi-stakeholder environment managing multiple projects simultaneously
- Excellent interpersonal verbal and written communication skills with a demonstrated capability to work as part of interdisciplinary teams and build effective working relationships
Working Days:
MondayTuesdayWednesdayThursdayFridayWorking Shift:
Shift and hours to be determined.Work Days and Shift are estimates and are subject to change at any given time based on job scheduling and/or business levels. Any information listed regarding Days and Shifts shall be considered a guideline of expectations for the specific position at the time of posting.
Join the OD Family Today!
As a Full Time member of our Family you and your family are eligible to receive:
- Great Health Benefits including a Zero premium medical plan for employee only coverage
- Vision & Dental
- Short Term & Long Term Disability
- Flex Spending Accounts
- 401k Retirement plan with company match and additional company annual discretionary match opportunity
- Life Insurance
- Wellness Program
- Tuition Reimbursement for Drivers and Technicians
- Training and growth opportunities to build a career
- We prioritize our OD family of employees
- Ability to advance through our promote from within philosophy
- National Career Opportunities Available at our 260 service centers
Old Dominion Freight Line Inc. is an equal opportunity qualified applicants will receive consideration for employment without regard to race color religion sex national origin gender identity and/orgender expression sexual orientation age disability pregnancy genetic informationmilitary status Vietnam Era and/or veteran status or any other characteristic protected by applicable law(s).
If you have questions regarding this posting or require assistance with the application process please click here for contact information.
Required Experience:
IC
Key Skills
- Compliance Management
- Information Management
- Proofreading
- Social Intelligence
- Content Quality
- Factual Information
- Video Packages
- Conduct Interviews
- Records Management
- Creative Content
- Editorials
- News Stories
- Newsgathering
- Content Reviews
About Company
Get freight shipping services from Old Dominion Freight Line (OD), a leading Less-than-Truckload (LTL) carrier for national, expedited, and global freight.
