Director of Marketing

San Francisco, CA - USA

Monthly Salary: USD 180 - 260

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

What about your team

Finalis is the regulatory infrastructure and deal management platform for private capital markets. 900 member firms. $12M revenue. Path to $80M by 2027.

Weve proven product-market fit. Now we need marketing leadership to match our product ambition. Were launching a new platform expanding into new segments and exploring product-led growth for a virtual data room. This is the year we build a real marketing function.

Youll inherit a small team and have full latitude to assess capabilities and shape the function. Youll partner closely with our Head of Product on GTM strategy but you own marketing.

Why Finalis

Real moat. Our compliance infrastructure is embedded in how member firms operate. Were not a toolwere regulatory infrastructure.

Built lean. $12M with a small team. Native AI in the product. Marketplace connecting firms to capital. We ship.

Network effects. 900 firms makes us the place where deals get done. More firms attract more capital partners which attracts more firms.

Massive underserved market. Private capital markets move trillions. The firms that make those deals happen have been ignored by software. Were building what they actually need.

What Youll Own

Demand Generation

Inbound engine: content SEO paid conversion. You own pipeline contribution and can tie marketing spend to revenue. As we mature youll layer in account-based strategies.

Brand

Positioning voice visual identity. Were evolving from compliance provider to the platform for private capital markets. Youll lead that narrative shift and make sure it shows up everywhere.

Product Marketing

Messaging and positioning by segment (Launchers Operators Strategic). Sales enablement. Competitive positioning. Partner with Product to turn roadmap into GTM strategy.

Product-Led Growth

Were bringing a virtual data room to market and want to explore PLG as the motion. This is greenfieldyoull partner with Product to design the user journey and build the funnel from scratch.

Team

Youll manage social brand/design and eventually growth marketing. Assess what you inherit. Build what you needwhether thats hiring contractors or agencies.

Year One

Launch GTM for our new platform. Build the PLG motion for the virtual data room. Establish marketing as a measurable contributor to pipeline. Have a team youre proud of.

Who You Are

A builder. Youve built marketing functions or capabilities from scratchnot just optimized what existed. Youre comfortable with ambiguity and dont need perfect process to start.

AI-forward. You use AI tools dailyfor content research analysis automation. You see AI as how a small team punches above its weight.

Metrics-driven. You think in pipeline conversion rates and revenue impact. You can connect what marketing does to what the business needs.

Requirements

7-10 years in B2B marketing with real product marketing or growth marketing experience at a SaaS company
Youve built and managed a team (even a small one)
Track record launching products and driving adoption

Nice to Have

PLG experience (free trials freemium self-serve)
Fintech financial services or capital markets exposure
SMB or mid-market B2B experience

What do we offer

100% Remote work (Work from wherever you want!)
Competitive USD salary
Generous Paid time-off (Vacation Time!)
Additional 17 Flex Days (to use in national holidays or personal matters)
People Team Partner (to target your roadblocks and customize an action plan for your career path)
Buddy Program
Virtual After-Office Activities
Diverse Culture & Inclusive Environment
Benefits Package if applicable
Paid Family Leave if applicable

Why work with Finalis

We are a fast-paced startup which will enable you to develop skills quickly and work in an entrepreneurial culture where pushing limits and taking risks is everyday business. As we have Finalists from different countries and cultures we encourage our team members to develop their soft skills boosting their ability to adapt themselves to different backgrounds.

Finalis core values:

Deliver with Integrity
Dream Boldly
Empower through Leadership
Value Learning

Finalis provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability genetics sexual orientation gender identity or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds experiences perspectives and abilities.

Required Experience:

Director

What about your teamFinalis is the regulatory infrastructure and deal management platform for private capital markets. 900 member firms. $12M revenue. Path to $80M by 2027.Weve proven product-market fit. Now we need marketing leadership to match our product ambition. Were launching a new platform ex...