Marketing Director
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Job Location:
East Peoria, IL - USA
Monthly Salary:
Not Disclosed
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
Responsible for the overall success of property marketing including assisting in strategy development and implementation planning program development and implementation expense budgeting and processing and team supervision and development. Key marketing functions with direct oversight include promotions events player development the players club and competitor analyses. Other responsibilities may include (where applicable) database analyses direct marketing promotions programming advertising creative development digital marketing hotel yield and entertainment.
The Director of Marketing along with the property executive team is also responsible for the delivery monitoring and continual improvement of guest service and satisfaction along with meeting/exceeding property financial goals.
Develop prioritize and implement property marketing strategic plan.
Develop marketing programs which successfully achieve the propertys marketing and business goals and are properly aligned with the company regional and property brand.
Closely monitor competitive and industry trends to ensure the property is responding to developments and remaining competitive.
Create annual and program budgets manage expenses and monitor progress toward maintaining property budgetary goals.
Analyze and report on success of marketing programs including the generation of incremental revenues and ROI.
Contribute to successful achievement of property financial objectives.
Select develop and manage all marketing managers and indirectly oversee all staff within each marketing area.
Select and manage cost-effective outside vendors and closely monitor their performance.
Ensure all marketing activities staff and outside partners are in full compliance with all regulatory company and property policies and practices.
Coordinate marketing support with all other operational departments.
Represent marketing for the property executive team.
Communicate marketing plans programs and results to other key departments and team members.
Qualifications :
Bachelors degree in Marketing Advertising Business or related field
Four (4) years marketing experience preferably in the casino industry.
Knowledge of all gaming regulations and procedures.
Strong written and oral communication.
Knowledge of all computer software and office systems.
Must be able to obtain/maintain any necessary certifications and/or licenses.
Additional Information :
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Boyd Gaming Corporation Boyd Gaming is one of the nations leading casino entertainment companies. But were so much more a Fortune 1000 company that retains the philosophy of a family-owned business, focused on creating long-term, sustainable growth for our shareholders. This philo ... View more
