Marketing Coordinator

Randburg - South Africa

Monthly Salary: Not Disclosed

Experience Required: 1-3years

Posted on: 10 hours ago

Vacancies: 1 Vacancy

Job Summary

This role is ideal for a marketing professional who can confidently manage the full marketing lifecycle from concept development and copywriting through to campaign execution performance tracking and sales attribution. The successful candidate will be analytical creative and commercially minded with a strong ability to connect marketing activity to actual sales outcomes.

Key Responsibilities

Marketing & Communications

Plan coordinate and execute 360-degree marketing campaigns across digital social media email paid media website WhatsApp and offline channels.
Develop compelling marketing copy for campaigns including ads emails landing pages social media content and promotional material.
Ensure consistent brand tone messaging and visual identity across all communication channels.
Support campaign rollouts for key enrolment periods product launches activations and institutional announcements.
Liaise with internal teams and suppliers to ensure seamless campaign delivery.

Data Analytics & Performance Tracking

Track analyse and report on campaign performance across all channels using marketing and analytics tools.
Monitor key metrics including leads conversions cost per lead engagement and ROI.
Analyse marketing data alongside sales and enrolment data to measure campaign effectiveness and impact on revenue.
Work closely with sales teams to align marketing efforts with lead quality and conversion outcomes.
Provide insights and recommendations to optimise campaigns and improve performance continuously.

Sales Alignment & Reporting

Support the integration of marketing data with sales outcomes to clearly attribute enrolments and revenue to specific campaigns.
Maintain accurate reporting dashboards and campaign performance summaries.
Assist in forecasting performance reviews and post-campaign evaluations.

Administrative & Coordination Support

Manage campaign timelines budgets and deliverables.
Assist with content calendars reporting schedules and internal marketing documentation.
Support ad hoc marketing projects and initiatives as required.

Requirements

Minimum Qualifications

BCom in Marketing or equivalent marketing-related qualification.
Formal Analytics qualification (e.g. Marketing Analytics Data Analytics Digital Analytics or similar).

Experience & Skills

24 years experience in a marketing coordination or marketing execution role.
Strong understanding of digital marketing performance marketing and integrated campaigns.
Proven experience working with marketing data analytics platforms and performance reporting.
Ability to interpret data and translate insights into actionable marketing decisions.
Experience collaborating with sales teams is highly advantageous.

Key Competencies

Strong copywriting and communication skills.
Analytical mindset with high attention to detail.
Commercially driven with a clear understanding of ROI and revenue impact.
Excellent organisational and project management skills.
Ability to work under pressure and manage multiple campaigns simultaneously.
Collaborative proactive and solutions-oriented.

Required Skills:

24 years experience in a marketing coordination or marketing execution role. Strong understanding of digital marketing performance marketing and integrated campaigns. Proven experience working with marketing data analytics platforms and performance reporting. Ability to interpret data and translate insights into actionable marketing decisions. Experience collaborating with sales teams is highly advantageous.

Required Education:

BCom in Marketing or equivalent marketing-related Analytics qualification (e.g. Marketing Analytics Data Analytics Digital Analytics or similar).

Lyceum College is seeking a highly motivated data-driven Marketing Coordinator to support and execute integrated 360-degree marketing campaigns that drive student enrolments brand visibility and revenue growth.This role is ideal for a marketing professional who can confidently manage the full market...