Research & Analytics Manager, Strategic Planning

Research & Analytics Manager is someone blends technical skills (analytics basic coding AI/LLMs) with business understanding (marketing consumer insights) uniquely positioned to transform the marketing industry and be at the forefront of leading business growth in the new

What You Will Do

• Overall scope of work
  • Understand brand campaign goals and creative requirements to define the right insight plan
  • Translate business questions into structured analysis and identify required data/insights
  • Analyze marketing creator social and commerce data to uncover trends and opportunities.
  • Use LLMs and AI tools and simple Python/SQL scripts to enhance research and streamline analysis
  • Build dashboards (Looker Studio) and present insights through data visualization tools.
  • Stay updated with AI analytics and digital marketing trends
• Impact over time
  • Become a key insight partner to the creative planning team leading campaign strategy
  • Develop more advanced analytical frameworks and collaborate on data sciencedriven approaches to guide concept development.
  • Help establish scalable analytics processes AI-driven workflows and insight tools that elevate planning and strategy capabilities further and strengthen decision making

Who You Are

• A recognized Bachelors degree
• 23 years of experience in analytics insights marketing intelligence or related roles
• Solid understanding of digital marketing consumer behavior and insight frameworks
• Ability to translate business questions into actionable consumer insights
• Strong analytical and problem-solving skills
• Comfortable handling processing and analyzing large datasets from multiple sources
• General familiarity with data science concepts analytical modeling and scalable workflows
• Familiarity with LLMs / prompt engineering
• Basic coding/scripting (Python SQL R etc.)
• Proficient in Excel/Sheets and data visualization tools including Google Looker Studio
• Curious collaborative and eager to learn
• Proactive action-oriented who thrives on making things happen
• Excellent communication both in Vietnamese and English
• Open mind-set to utilize AI in daily tasks/operations

Why Youll Love It

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
• Annual Leave: 15 days and other leave types
• Private Health Insurance
• MacBook to be provided
• Good chance to explore new trends in the digital market
• Opportunity to learn and work with the most advanced advertising technology platforms
• Work in a professional active international and dynamic environment.

Required Experience:

Manager