Associate Director, Omnichannel Engine Business Product Owner

Working with Us
Challenging. Meaningful. Life-changing. Those arent words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here uniquely interesting work happens every day in every department. From optimizing a production line to the latest breakthroughs in cell therapy this is work that transforms the lives of patients and the careers of those who do it. Youll get the chance to grow and thrive through opportunities uncommon in scale and scope alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits services and programs that provide our employees with the resources to pursue their goals both at work and in their personal lives. Read more: Associate Director Omnichannel Engine Business Product Owner helps oversee Bristol Myers Squibbs omnichannel orchestration and next-best-engagement engine as a key business product. This role supports the Director Omnichannel Engine Business Product Owner in defining and executing the product roadmap for decisioning and automation capabilities that guide actions messages and channel selection for each customer.

The Associate Director collaborates closely with brand and Therapeutic Area teams to translate strategies into practical engine logic supporting scalable N1 engagement across Oncology Cardiovascular Neurology and HIV portfolios. This position partners regularly with CRM/Marketing Automation and Taxonomy & Tagging teams as well as Business Insights and Technology to ensure integration with closed-loop measurement. The Associate Director aids in the design testing and optimization of operational workflows models and rules including pilots of advanced analytics. They work cross-functionally to embed the engine into business processes and drive adoption and may manage portions of a cross functional team and vendor partners focused on configuration and operations.

This role acts as a key contributor connecting strategy data science technology and frontline execution helping ensure Bristol Myers Squibbs omnichannel engagements are coordinated relevant and continuously improving.

Responsibilities:

Omnichannel Engine Product Strategy and Roadmap

• Support the Director Omnichannel Engine Business Product Owner in refining and executing the product vision and roadmap for the omnichannel orchestration and next-best-engagement engine.
• Help align engine strategy with commercialization goals Therapeutic Area launch plans and the broader omnichannel capability roadmap.
• Recommend updates to the roadmap based on business needs and new developments in analytics and AI.

Translate Brand & Therapeutic Area Strategies into Engine Logic

• Work with brand and Therapeutic Area teams to understand customer journeys strategies and priority actions.
• Translate strategies into business rules triggers eligibility logic and prioritization frameworks within the engine.
• Ensure orchestration logic reflects field digital patient and access channel nuances.

Partner with Business Insights and technology on Models and Algorithms

• Collaborate with Business Insights and Technology teams to develop deploy and refine predictive and prescriptive models (e.g. propensity response next-best-action).
• Define the operational requirements for models to run within the engine (inputs refresh cadence thresholds guardrails).
• Help interpret model outputs and ensure they are translated into actionable understandable recommendations for end users.

Design and Optimize Orchestration & Automation Workflows

• Define and maintain standard orchestration workflows that determine how recommendations are generated prioritized and delivered to channels.
• Partner with CRM and Marketing Automation teams to ensure recommendations are seamlessly executed across relevant systems.
• Implement and manage A/B tests championchallenger approaches and other experiments to improve engine logic and outcomes.

Build and Maintain Closed-Loop Measurement

• Define closed-loop processes linking recommendations actions taken and customer responses back into the engine.
• Partner with Business Insights and Technology teams to design dashboards metrics and diagnostics for engine performance (e.g. adoption recommendation quality lift vs. control).
• Use insights to refine business rules model configurations and orchestration workflows.

Ensure Integration with Data Platforms & Taxonomy Standards

• Work with Business Insights and Technology and the Taxonomy & Tagging COE to ensure the engine has access to the right structured data tags and identifiers.
• Support integration of the engine with CRM marketing automation content systems and analytics platforms via APIs and data pipelines.
• Advocate for data quality timeliness and standardization as foundational requirements for engine performance.

Drive Adoption Change Management & Ways of Working

• Partner with Sales Marketing Medical Market Access and Business Insights and Technology teams to embed engine recommendations into daily operating rhythms (e.g. call planning digital campaign planning).
• Develop training materials playbooks and communication plans to help users understand trust and act on recommendations.
• Facilitate user feedback loops to identify adoption barriers and inform future enhancements.

Manage Risk Governance & Compliance

• Ensure that business rules and model-driven recommendations operate within compliance legal and regulatory guardrails for pharmaceutical promotion.
• Maintain documentation and approvals for key rules logic changes and model deployments.
• Coordinate with Compliance Legal and Medical to update logic when policies labels or regulations change.

Lead Team Vendors & Budget Within Scope

• May oversee portions of a team and assigned vendor relationships related to engine activities.
• Support the Director Omnichannel Engine Business Product Owner in tracking engine-related budget licenses services and innovation efforts.

Qualifications:

Omnichannel Orchestration & Decisioning Expertise

• Strong understanding of omnichannel strategies and how orchestration / NBA engines drive customer engagement.
• Experience designing or operating rules-based and model-driven decisioning systems in a commercial setting (ideally within the pharmaceutical or life sciences industry).

Data Modeling & Analytics Fluency

• Solid grasp of predictive and prescriptive analytics concepts (propensity models response models recommendation systems) and new agentic concepts.
• Able to partner effectively with data scientists and analysts and translate between business questions and technical approaches.

Business Rules & Segmentation Logic

• Strong ability to define and govern business rules segmentation and prioritization logic that align with brand strategies and compliance requirements.
• Comfortable managing change-control processes for rules and logic updates.

Cross-Functional Collaboration & Influence

• Demonstrated ability to work with Marketing Sales Medical Market Access Business Insights and Technology and Compliance stakeholders.
• Strong communication skills with the ability to explain complex engine behavior and trade-offs in clear business-relevant language.

Analytical & Results Orientation

• Uses data to evaluate engine performance adoption and incremental impact.
• Embraces test-and-learn approaches and iterative optimization.

Change Management & User Enablement

• Experience embedding new tools or capabilities into sales/marketing workflows.
• Skilled in training stakeholder engagement and driving behavioral change.

People & Vendor Leadership

• Experience leading matrixed resources in technical or analytics-heavy environments.
• Comfortable managing vendors and ensuring delivery quality against SLAs.