Head Channel Marketing
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Purpose
To provide marketing campaigns and support to all distribution channels so as to augment visibility and help garner sales
Job Context & Major Challenges
Job Context:
In this category the Distributor is king. He is our customer who in turn owns the end investor. And the end investor typically relies on the advise of the distributor Thus to increase market share/expand market his role is the role of channel marketing is to have proactive initiatives that differentiate us from competition and help us be the preferred MF brand among distributors All our initiatives targeting the distributor should be with the aim of endearing ourselves to him while empowering the sales team to garner a larger share of wallet from the distributor and get mutual funds to penetrate deeper
Develop process for a centralised and seamless distributor communications
Job Challenges:
The distributor is sought after by one and all. Financial compensation appears to be his sole motivation. His loyalty cannot be taken for granted High decibels of communication in this category (budget limited) coupled with Huge spends by competitor AMCs (our spent is limited (3x to 5 x difference in case of competitors) To maintain costs and operate within the given budgets is difficult since the partner requests are varied and the costs associated with it are availability Setting up the distributor database pan India keeping in mind the various sales constituents and what they need to do to create this one time and then maintaining this database
Key Result Areas
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | Create & Support distribution with marketing campaigns to ensure share of wallet at the distributor level which will result in a higher share of the distributors pie | Finding innovative and proactive ways of engaging with the Distributors regularly being very different from the rest of the pack Designing sales tools Designing Distributor invites and direct marketing tools etc |
| KRA2 | To create innovative R&R programs with the help of sales to in order to drive higher channel engagement with distributors | Rewards and Recognition programs Events coordination Direct Marketing give away Basic marketing support with respect to product literature |
| KRA3 | To create visibility and sales devices in new channel format like retail to help penetrate newer customer and have different sales channels | to be done within the outlets / Pop to be developed to get customers to consider the product |
| KRA4 | To help business development in recruitment of new IFAs so that we can get more FOS to market and distribute our products and get more reach for our product | of the branded program it creation of mailers contests rewards catalogue MLM programs etc |
Required Experience:
Chief
Key Skills
- Bluetooth
- Cement
- Environment Health And Safety
- IT Strategy
- Corporate Development
About Company
Discover a world of financial solutions at Aditya Birla Capital – your trusted partner for investments, insurance, loans, and a wide range of financial services in India.
