Director of TikTok
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Job Location:
Los Angeles, CA - USA
Monthly Salary:
$ 120000 - 130000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Head of TikTok Commerce & Brand Scaling
Location:United States Fully Remote
Compensation: $120000$130000
Employment Type: Full-Time
About the Role
We are hiring a Head of TikTok Commerce & Brand Scaling to own build and scale TikTok Shops and TikTok-native brands across a growing portfolio of consumer products.
This is not a content-only role.
This is a commerce-first GMV-driven leadership role for someone who has already launched and scaled brands on TikTok and understands how to turn creators trends and products into repeatable revenue.
You will fully own TikTok as a sales channel from store setup and product testing to creator strategy affiliate scaling and revenue optimization.
What Youll Own
Full ownership of TikTok Shops across multiple consumer brands
End-to-end TikTok brand launches from zero to scale
GMV growth conversion optimization and repeatable scaling systems
Creator affiliate and UGC ecosystems
Revenue forecasting performance tracking and inventory coordination
Core Responsibilities
TikTok Commerce & Store Ownership Build launch and scale TikTok Shops from the ground up
Optimize product listings pricing offers and promotions
Own GMV targets conversion rates and revenue growth
Test SKUs rapidly and scale winning products
Cold-launch new brands on TikTok using proven frameworks
Develop scalable systems for taking brands from test phase to high-volume sales
Identify trends early and capitalize quickly
Build repeatable playbooks for future brand launches
Recruit onboard and manage creators and affiliates at scale
Structure incentive programs to drive sustained sales
Track creator performance and optimize partnerships
Oversee sample inventory flow to creators and affiliates
Lead and manage direct reports across content affiliates and shop operations
Set weekly priorities KPIs and performance expectations
Conduct weekly and monthly performance reviews
Hold the team accountable for execution and results
Track performance dashboards and key TikTok metrics
Forecast sales and coordinate with eCommerce and operations teams
Align inventory planning with TikTok demand
Report results insights and opportunities to leadership
Required Experience
Brand & Industry Alignment (Critical)Candidates must have hands-on experience building or scaling brands in one or more of the following categories:
Fitness & wellness
Supplements or health products
Pets
Camping outdoors or lifestyle brands
Kids products or toys
Home goods or kitchen products
Consumer electronics or accessories
This role requires understanding what sells on TikTok not just how to post.
Functional Experience Direct ownership of TikTok Shops
Proven experience launching or scaling TikTok-native brands
Strong understanding of TikTok as a commerce engine
Experience managing creators affiliates or UGC teams
GMV revenue and conversion ownership
Data-driven decision making using performance dashboards
Ability to move fast in a startup-style environment
Who You Are
A builder not a manager
Obsessed with revenue not vanity metrics
Comfortable testing failing fast and scaling winners
Highly organized decisive and execution-focused
Able to operate independently and lead others effectively
Energized by fast-paced high-growth environments
What Success Looks Like
TikTok Shops are live optimized and scaling
GMV increases month over month
Winning products are identified and scaled quickly
Creators and affiliates are consistently driving revenue
TikTok becomes a predictable repeatable growth engine
Final Invitation to Apply
If you have already built and scaled TikTok Shops understand how to turn products into revenue and want full ownership of a fast-growing commerce channel we want to speak with you.
Apply Online:
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Mai Placement is an executive recruitment firm specializing in placing high-level candidates across diverse industries by leveraging industry-specific expertise and an intuitive, research-backed matching process geared toward long-term success.
