Senior BI Analyst, Marketing and DTC

The Senior BI Analyst Marketing DTC is responsible for driving a data-first culture within the Direct-to-Consumer marketing team. This role focuses on delivering actionable insights and advanced analytics to optimize e-commerce performance and marketing campaigns across digital channels. The analyst will leverage expertise in Google Analytics Google Tag Manager and campaign attribution to measure and improve customer acquisition engagement and retention. Success in this role requires strong analytical skills deep knowledge of DTC marketing metrics and the ability to collaborate across marketing e-commerce product and engineering teams. This position will be hybrid at the Deerfield office.

Position Location: This position is eligible for a hybrid schedule (3x per week) based out of Deerfield IL. Effective fall 2025 Fortune Brands will transition to a new world-class campus in Deerfield bringing together associates from across our U.S. offices brands and functions. The campus will offer vibrant workspaces for collaboration along with amenities for dining onsite daycare fitness and recreation. 

Responsibilities:

• Serve as the subject matter expert for all DTC marketing data reporting and attribution across paid owned and earned channels.
• Build and maintain advanced dashboards and scorecards to monitor e-commerce KPIs (conversion rate AOV CAC ROAS LTV) and campaign performance.
• Implement and manage tracking strategies using Google Tag Manager and ensure accurate data collection across all digital touchpoints.
• Analyze campaign performance and customer behavior to identify optimization opportunities for acquisition and retention strategies.
• Design and execute A/B and multivariate tests to improve conversion rates and marketing ROI.
• Partner with marketing and e-commerce teams to define success metrics for campaigns and product launches.
• Provide actionable insights on channel performance (paid search social email affiliate) and recommend budget allocation based on data.
• Collaborate with data engineers to ensure seamless integration of marketing data into analytics platforms.
• Translate complex data into clear compelling stories for leadership and non-technical stakeholders.
• Champion a culture of continuous testing learning and innovation within the DTC marketing team.

Qualifications :

• Bachelors degree in a quantitative field (Statistics Analytics Marketing Science Computer Science); Masters preferred.
• 5 years of experience in marketing analytics with a focus on e-commerce or DTC channels.
• Advanced proficiency in Google Analytics (GA4) Google Tag Manager and campaign attribution modeling.
• Strong SQL skills and experience with data visualization tools (Tableau Power BI Looker etc.).
• Proven ability to analyze large datasets and synthesize insights to drive marketing decisions.
• Expertise in e-commerce KPIs and marketing funnel reporting (conversion rate AOV CAC ROAS LTV).
• Hands-on experience with A/B and multivariate testing methodologies.
• Familiarity with paid media platforms (Google Ads Meta Ads) and their reporting ecosystems.
• Excellent communication skills to present insights to leadership and cross-functional teams.
• Demonstrated ability to thrive in a fast-paced data-driven environment with a focus on continuous improvement.

Additional Information :

ADDITIONAL INFORMATION:

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $85000 USD - $110000 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a role-based sales incentive plan.

At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a market-leading 401(k) program with a company contribution product discounts flexible time off benefits adoption benefits and more. We offer numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates.

Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water outdoors and security. The Company makes innovative products for residential and commercial environments with a growing focus on digital solutions and products that add luxury contribute to safety and enhance sustainability. To learn more visit our website at .

Equal Employment Opportunity

Fortune Brands is an equal opportunity employer. Fortune Brands evaluates qualified applicants without regard to race color religion sex gender identity or expression national origin ancestry age disability/handicap status marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.

Reasonable Accommodations

Fortune Brands is committed to working with and providing reasonable accommodations to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information.

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Remote Work :

No

Employment Type :

Full-time