Key Account Specialist (E-Commerce)
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Job Location:
Monthly Salary:
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
STRATEGY
- Execute and support the implementation of Red Bulls commercial strategy across assigned Key Accounts with a focus on Convenience and Impulse channels.
- Contribute to mid- to long-term customer plans providing insights and recommendations aligned with the national sales strategy.
- Execute pricing and promotional plans in line with company guidelines and the national promotional grid tracking effectiveness and profitability.
- Lead the execution of the ecommerce strategy supporting volume sales and market share growth across ecommerce segments.
- Support the integration of ecommerce within omnichannel strategies to drive holistic growth.
- Implement digital commerce best practice including SEO optimization content excellence and CTR improvements.
ANALYSIS & PLANNING
- Analyze internal and external data sources (e.g. Nielsen customer data eCommerce analytics) to identify growth opportunities.
- Support sales forecasting and trade spend planning to deliver profitability targets.
- Develop annual business and promotional plans for assigned customer segments.
- Prepare negotiation scenarios and selling materials reinforcing red bulls value proposition and category leadership.
TRACKING ANALYSIS AND REPORTING
- Track analyze and report on commercial and eCommerce performance including sales results shopper trends and competitive activity identifying opportunities risks and required corrective actions.
- Support fact-based decision-making by translating data and insights into actionable recommendations.
- Leverage digital analytics tools to track KPIs and recommend optimizations for campaigns and activations.
- Conduct benchmarking exercises to ensure competitive positioning across key eCommerce platforms.
MANAGING KEY ACCOUNTS IN GIVEN SEGMENTS
- Execute joint business plans with assigned Key Accounts maximizing performance through disciplined execution and follow-up.
- Support win-win partnership negotiations through data preparation scenario analysis and recommendations.
- Collaborate with internal cross-functional teams and external customer stakeholders to ensure alignment and execution of agreed initiatives.
- Support budget tracking and spend management monitoring margins versus investment and escalating risks or deviations.
- Identify new eCommerce opportunities supporting innovative business models and distribution strategies.
EXECUTION
- Ensure executional excellence at account level coordinating with field teams and cross-departmental resources.
- Manage and optimize product listings across eCommerce platforms ensuring best-in-class content and visibility.
- Support the implementation and maintenance of the Perfect Online Store tool. Collaborate with brand marketing and trade marketing teams to develop engaging and conversion-driven digital content.
- Ensure compliance with platform requirements and best practices to enhance discoverability and conversion.
COLLABORATION
- Continually search to understand customer needs better and respond with programmes (in line with the brand equity) that are mutually beneficial.
- Build strong trust-based relationships with customers positioning Red Bull as a preferred partner and growth driver.
- Work closely with Trade Marketing to develop category strategies and compelling conceptual sells.
- Partner with Sales Marketing Finance and Operations to ensure aligned execution and sustainable growth.
- Collaborate with eCommerce customers across segments to drive digital initiatives and execution excellence.
Qualifications :
- A proven track record of 3-5 years professional experience in Key Account execution and negotiation and/or eCommerce ideally with FMCG/beverage background and preferably with global brands or leading eCommerce platforms.
- Cross-functional experience in Trade Marketing/Consumer Marketing/Field Sales is a plus (not mandatory)
- Network of existing contacts and trade relationships an advantage
- Bachelors degree in business Marketing Economics or a related field.
- Linguistic skills: Strong command of English. Additional languages are a plus.
- Analytical skills: Strong planning and negotiation skills with a sound understanding of financial bottom-line implications of sales and marketing decisions. Able to analyze sales and customer data take the best conclusion develop initiatives with the highest value for the shopper customer and Red Bull.
- Negotiation experience: Successful front line retail negotiation experience and problem-solving skills
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Growing Experience
- Conversion Optimization
- Google AdWords
- Hybris
- Magento
- Account Management
- SEO
- E-Commerce
- Analytics
About Company
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bulls target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more
