Manager, Creator and Content Marketing

Who We Are

Founded in 2005 2K Games is a global video game company publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2Ks portfolio of world-class games across multiple platforms include Visual Concepts Firaxis Hangar 13 CatDaddy Cloud Chamber and HB Studios. Our portfolio of titles is expanding due to our global strategic plan building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in todays most popular gaming genres including sports shooters action role-playing strategy casual and family entertainment.

Our team of engineers marketers artists writers data scientists producers problem solvers and doers are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K Battleborn BioShock Borderlands The Darkness Mafia Sid Meiers Civilization WWE 2K and XCOM.

At 2K we pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all interested applicants to explore our global positions.

2K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc. (NASDAQ: TTWO).

What We Need

We are seeking a Marketing Manager to work in tandem with Ronnie2K and his content team to establish creator programming for 2K. This person should be obsessed with taking influencer culture and social media marketing to a whole new level alongside the amazing products 2K puts out. There is tremendous opportunity with the superstar celebrities athletes and personalities that we get the pleasure to work with and truly the ideal candidate is going to be excited to take this golden opportunity to innovate the space culturally in a way few brands can. Youll be a true insider to the brand and get to work on all the exciting ingredients that make the 2K elixir like nothing else. Whos going to step up for this exciting role and take us to new heights

What You Will Do

• Be the global ambassador for all internal 2K creators including Ronnie2K creating and presenting strategic plans to senior management and the international marketing/partnership teams as well as developers
• Identify and advocate initiatives that will improve player acquisition and retention on social channels live streaming and ultimately the products
• Develop the strategy to drive innovative dynamic concepts with our external licensees and partners alongside our partnership team.
• Lead short medium and long term creator/Ronnie2K content conceptualization and planning thats informed by the overall social strategy. This includes seeing content plans through conceptualization to execution developing cadences copywriting asset coordination and postings
• Interface with internal departments to facilitate content opportunities. This includes working with teams such as influencer brand athlete relations partnerships creative services and others
• Develop relationships with key internal product stakeholders to keep up to date on their latest initiatives and how creator team/Ronnie2K can uplift along with reporting back key results to story tell wins
• Lead collaborative cross-functional team meetings to ensure the creator/Ronnie2K strategy/execution is communicated clearly and aligned to the global brand objectives and product live service strategy
• Manage internal workflow of asset creation including key art social content trailers brand design artwork CRM needs (email images & copy) and more. Work with Producers to ensure quality is up to par for all assets including accurate spelling required legal copy ESRB ratings correct end slate CTAs and ensure files are error free in order to reduce project risk throughout the production process
• Collaborate as needed to brief in content projects and provide compelling influencer-led content that will engage fans on our aggregate social media channels
• Build maintain and grow mutually beneficial long-term relationships with influencers and leverage those relationships in support of marketing plans and on-going lifecycle management efforts
• Drive the on-going schedule of livestream programming working in line with 2Ks owned channels. Determine weekly and monthly content topics write talking points and calls-to-action brief influencers and ensure stream team accountability.
• Assist with compiling KPI reports to optimize content planning as needed monitor and analyze performance metrics for 2Ks influencer marketing campaigns and owned channel activations

What Will Make You a Great Fit

• 4 years of experience in some combination of marketing project management content creation influencer or social media-related role
• Proven track record of building strategic plans for audiences of all levels from 2K leadership to external partners
• Excellent organization multi-tasking and self-management skills and comfortable with ambiguity
• Proficiency in the Microsoft and Google suites with excellent deck development skills
• Adept at building relationships throughout the organization and externally with partners
• Excellent communication skills (verbal and written) time and project management skills
• Quick learner able to pick up new tools and technologies and learn new processes quickly while being pro-active always
• Ability to work a flexible schedule and overtime when necessary
• Social media and/or content experience a major plus. As an equal opportunity employer we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform their essential job functions and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

The pay range for this position in California at the start of employment is expected to be between $100200 and $145000 per Year. However base pay offered is based on market location and may vary further depending on individualized factors for job candidates such as job-related knowledge skills experience and other objective business considerations. Subject to those same considerations the total compensation package for this position may also include other elements including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular full-time employees are also eligible for a range of benefits at the Company including: medical dental vision and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Companys discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing only use accounts.

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