Automotive Social Media Director

Murdock Auto Team is seeking a social media director to lead social strategy content development and execution. This is a full-time hybrid role in Salt Lake City. You will own the day-to-day operations of the client social media ecosystem run paid and organic campaigns support content production manage community engagement present strategy and marketing results in weekly marketing meetings and play a critical role for the social presence of the client brands across the automotive retail space.

Key Responsibilities:

Own and manage the client social presence across Instagram Facebook LinkedIn Tik Tok Snapchat X

Lead strategy execution of social media for multiple client brands across the automotive retail space. Develop content calendars write copy and collaboration with our creative and strategy teams.

Source and curate content including briefing internal team to external trainers to ensure alignment with brand tone and objectives.

Plan and schedule posts using Meta or a business suite and other polishing tools.

Run and optimize paid social campaigns across Meta platforms

Oversee influencer and creative partnerships

Manage community engagement including timely responses to inbound messages and proactive outreach to relevant accounts for growth and brand visibility.

Track analyze and report on performance metrics turning insights into actionable optimizations.

Conduct brand audits and competitive reviews to inform client strategy.

Collaborate with client-side creative teams including art directors and in-house designers to develop bespoke assets for social campaigns.

Stay up to date on platform updates tools and contact trends integrating new approaches where relevant.

Contribute to internal process improvement and support onboarding or mentorship of junior team members as needed.

Tools & Platforms:

Must be proficient in Hootsuite tool

Social Media: Instagram Facebook LinkedIn Pinterest Snapchat TikTok X

Scheduling & Ads: Meta business suite

Design & Content:

Project & Communication:

Qualifications:

5 years of experience in social media ideally across multiple brands or in an agency setting.

Bachelors degree in marketing strategic communications journalism digital media or equivalency in work life experience.

Proven experience for successful paid/boosted campaigns on Meta.

Strong grasp of platform-specific strategy and content trends.

Required Experience:

Director