Director of Retail Media Partnerships, North America

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Department:

Sales

Job Summary

Equativ is seeking an experienced and driven Director of Retail Media Partnerships to join our New York City office. As a newly created and foundational role within our Supply organization this high-impact individual contributor position will work directly with our VP of Supply & Curation Partnerships and EVP of Supply & Curation to significantly grow our Commerce and Retail supply customer base across North America. The ideal candidate is a seasoned Retail Media professional with a deep understanding of the ecosystem eager to leverage Equativs unique comprehensive suite of retail media solutions to drive adoption and revenue.

Key Responsibilities:

Strategic Sales & Growth: Develop and execute a comprehensive sales strategy to acquire and grow new Retail / Commerce supply partners (Retailers Grocers Commerce Platforms and Sales Houses) in North America.

Executive Partnership: Work closely with the EVP of Supply and Curation to define market positioning product feedback and commercial strategy for the region.

Solution Selling: Articulate and sell Equativs unique Retail Media value proposition which includes:

Onsite Ad Serving: Specifically for Sponsored Ads and other proprietary retail ad formats.

Curation Platform: Enabling Audience Extensions and offsite programmatic activation.

Innovative Ad Formats: Driving adoption of our Shoppable Ad Formats.

CRM Activations: Leveraging retailer first-party data for targeted campaigns.

Market Leadership: Serve as Equativs subject matter expert in the North American Retail Media landscape tracking market trends competitive activity and regulatory changes to inform strategy.

Industry Presence: Actively represent Equativ at key retail media and commerce industry events and conferences fostering relationships and identifying new opportunities.

Pipeline Management: Manage a robust sales pipeline from initial outreach through contract negotiation and deal closure ensuring high accuracy in forecasting and reporting.

Cross-Functional Collaboration: Partner with Product Marketing Legal and Operations teams to ensure successful onboarding and continuous optimization for new and existing clients.

Revenue Accountability: Directly responsible for meeting and exceeding ambitious quarterly and annual sales targets for the Retail and Commerce supply business unit.

Qualifications

5 years of direct sales or business development experience within the Retail Media or Commerce sector with a proven track record of selling complex solutions to Retailers Grocers or large Commerce companies.
Extensive network and established relationships with decision-makers at North American retailers retail media networks and relevant commerce partners.
Deep demonstrable understanding of the Retail Media ecosystem including Onsite (Sponsored Products) Offsite (Audience Extension) first-party data activation and programmatic advertising.
Proven ability to build relationships with Executive-level stakeholders (VPs/SVPs of Media E-commerce Data and Digital) at major North American retailers.
Exceptional presentation negotiation and communication skills capable of translating complex technology into clear business value.
Demonstrated ability to work strategically and independently in a fast-paced high-growth environment.
Bachelors degree or equivalent practical experience.

Required Experience:

Director

Equativ is seeking an experienced and driven Director of Retail Media Partnerships to join our New York City office. As a newly created and foundational role within our Supply organization this high-impact individual contributor position will work directly with our VP of Supply & Curation Partnershi...