Senior SEO Specialist
Share
Job Location:
Nottingham - UK
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Role: Senior SEO Specialist
Contract: Permanent
Shifts: Full Time
Location: Nottingham
Hour: 37.5
Recruiter: Matthew Nelligan
About the role
We are looking for a highly motivated SEO Specialist to help grow our organic visibility across the No7 Beauty Company E-Commerce websites. This role is responsible for delivering best-in-class on-page technical and off-page SEO activity with a strong focus on adapting to the rapid evolution of AI Search Generative Experiences (SGE) and geo-specific optimisation. Working with cross-functional teams youll help drive long-term search performance and support wider brand and commercial objectives.
As part of the wider digital marketing team you will report into the Digital Marketing Manager working to enhance our organic visibility and drive traffic into the No7BC E-Commerce websites your main responsibilities will include:
Key responsibilities
Perform ongoing keyword research including discovery expansion of keyword opportunities including creating and managing a keyword tracking tool for paid and organic search. Identify high-performing keywords to optimise website content and drive targeted traffic.
Support briefing & optimisation of organic search activity towards key performance indicators.
Monitor and analyse performance through SEO tools such as Google Search Console Google Analytics SEMrush Ahrefs or Screaming Frog.
Alongside the Digital Marketing Manager support the development and implementation of effective SEO strategies tailored to our E-commerce sites unique goals consumer and objectives in line with best practice.
Support the management of our search agency partner in building the strategy as well as ongoing management of deliverables according to scope such as reporting analyses and technical audits/recommendations.
Support the delivery of off-page SEO activity including digital PR link-building campaigns and partnership opportunities.
Support the Digital Marketing Manager to ensure organic search strategy is supportive and complimentary of the pay-per-click strategy as a one search approach to identify synergies and opportunities whilst endeavouring to reduce our overall reliance on paid traffic.
What youll need to have
Proven experience in an SEO role ideally in an e-commerce or digital-first environment.
Technical SEO experience and understanding of impacting factors.
On page optimisation experience.
Collaborate effectively with cross-functional teams and communicate SEO strategies clearly.
Strong stakeholder management & networking skills navigating diverse stakeholders across the business.
Confident working with SEO tools such as Google Search Console GA4 Screaming Frog Ahrefs SEMrush or similar.
It would be great if you also have
Experience with Salesforce.
Content writing experience.
Agency management experience.
Our benefits
Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Access to free 24/7 counselling and support through TELUS Health our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at Exclusions may apply eligible roles only.
Why Boots
At Boots we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots with you we change for the better.
Whats next
Where a role is advertised as full-time we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you to be at your best.
This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service) PVG (Protection of Vulnerable groups) or an Access NI Check.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
Keywords
SEO Content and Serach
Required Experience:
Senior IC
Key Skills
- Linkbuilding
- SEO Tools
- Keyword Research
- Google Analytics
- CSS
- Conversion Optimization
- HTML5
- SEM
- Google Search Console
- SEO
- Omniture
- Wordpress
About Company
We’re always looking for people who care; people who go the extra mile to change things for the better for our customers, patients and team members. Whether you're looking for a particular opportunity, or maybe you’re not too sure which role you’ll want to apply for – you’ve come to t ... View more
