Senior Marketing Communications Manager, Digital Communications

Ecolab is looking for a Senior Marketing Communications Manager Digital Communications to join our Marketing team based out of Saint Paul MN. As a Senior Marketing Communications Manager II Digital Communications youll be a key player in the success of the digital marketing strategy. Youll possess a wide variety of skills across various digital platforms and showcase your ability to analyze marketing campaign statistics have outstanding reporting and analytical skills be a strong communicator and look for ways to improve online marketing efforts. These efforts include things like campaign journey mapping email marketing campaigns social media campaigns SEM campaigns and ABM. Ultimately you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers.

This role will be focused on the Institutional business and will support Food Service Lodging Long Term Care and Facilities markets.

The successful candidate will work in tandem with the Ecolab corporate digital marketing team for business growth. Close collaboration with our MarCom team product marketing and sales will be needed for optimal performance. Collaboration with enterprise architecture security and other teams may also be needed.

What You Will Do:

• Analyze the companys digital marketing performance and propose actionable strategies to improve digital marketing performance and maximize returns. Support the business marketing teams by monitoring analyzing and working with those managing the campaigns to optimize for the best possible results.
• Track important SEO & GEO metrics including organic traffic conversion rates and time spent on page. Develop and execute successful SEO / GEO strategies and recommend fixes. Follow relevant trends and stay up-to-date with new tools and practices (especially as it relates to AI impact on search).
• Test measure analyze and optimize the performance of search social content to display across conversion funnels to boost customer engagement and conversions.
• Work closely with business teams and maintain relationships with businesses through regularly scheduled meetings to go through reports and provide actionable insights.
• Report on performance metrics comparing them to our goals and benchmarking data be able to tie back to pipeline opportunities and ROI.
• Have a strong knowledge of SEO / GEO and are certified or experts in using programs like Google Analytics Google Ads Google Tag Manager BrightEdge email marketing toolsLooker Studio Hotjar and more.
• Strong CRM experience preferably in Salesforce. Pulling reports creating dashboards and lead nurture / lead scoring knowledge is preferred.
• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design.
• Research digital marketing trends (PPC/PPL advertising email marketing best practices ABM for example) and how they can relate to company goals.
• Work closely with outside vendors or contractors.

Position Details:

• This a hybrid role based out of the Ecolab Global Headquarters office in St. Paul MN and requires being in the office 3 days per week.

Minimum Qualifications:

• Bachelors in Marketing or a related field
• 7 years of professional work experience or MBA with 5 years of experience
• Immigration sponsorship not available for this role

Preferred Qualifications:

• Possess a data-driven mindset and be skilled at interpreting data and turning it into actionable insights
• Work experience as an SEO Analyst or similar digital marketing role
• Expertise in Google Analytics BrightEdge and other analytical tools
• Understanding of ranking factors and search engine optimization practices
• Familiarity with keyword research and management tools
• Experience with email campaigns and paid advertising
• Must be able to analyze campaign data and educate marketers on how to use these results to generate leads/sales
• Strong analytical skills

#LI-Hybrid

Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families.Click here to see our benefits.

If you are viewing this posting on a site other than our Ecolab Career website view our benefits at Customer Requirements Notice

To meet customer requirements and comply with local or state regulations applicants for certain customer-facing roles may need to:

- Undergo additional background screens and/or drug/alcohol testing for customer credentialing.

- Be fully vaccinated for COVID-19 including a booster if eligible unless a religious or medical accommodation is requested by the applicant and approved by Ecolab.

Americans with Disabilities Act (ADA)

Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as to comply with applicable laws. If you have a disability and require accommodation assistance in this application process please visit the Recruiting Support link in the footer of each page of our career website.