Senior Manager, SportsTrain Brand Marketing, NYC

Information about benefits can be found here.

Become a Part of the NIKE Inc. Team

NIKE Inc. does more than outfit the worlds best athletes. It is a place to explore potential obliterate boundaries and push out the edges of what can be. The company looks for people who can grow think dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers leaders and visionaries. At Nike its about each person bringing skills and passion to a challenging and constantly evolving game.

WHO WE ARE LOOKING FOR

We are seeking a highly experienced Senior Brand Manager to lead the Multi-Sport and Training Brand Marketing efforts in New York City. The ideal candidate should have an unrivaled understanding and deep passion for the citys dynamic sports environment with expertise spanning across Football Baseball Tennis and Golf as well as understanding the training landscape. This candidate should be a consumer obsessed marketer a team-first collaborator energy-giving partner and brand innovator with an openness to learn.

As part of our New York City Brand Marketing team the role will report to the NYC Sr. Director of Brand Marketing.

Qualified candidates should have experience leading brand strategy orchestrating cross-channel marketing plans navigating partnerships with athletes leagues training network and community organizations and brilliantly executing seasonal activations across the city. Should posses a comprehensive understanding of the multi-sports calendar and display sharp insights into the interest and motivations of the NYC teen athlete. A keen awareness of nuances and intricacies of the NYC sports communities is essential alongside the ability to lead multiple projects across a matrixed organization. Must have a deep understanding the nuances of sports across the five boroughs and how to tap into and serve our HS teen athlete across our major sports networks. While bringing in key partners and influencers to build authentic experiences for our consumers.

WHAT YOU WILL WORK ON

You will partner with our North America Sports and Training Brand Management teams and NYC marketing functional partners to bring a New York City dimension to Nike Football Tennis Baseball Golf and Training. You will lead key NYC grassroots programming throughout the 5 boroughs to connect push and inspire our HS teen athlete.

You will work with Geo & City Brand and functional partners to drive a robust plan for NYC and continually build new consumer experiences that accelerate the brand and business growth opportunities internally and externally.

You will champion our NYC consumer specifically our HS teen athlete and regularly share insights to teams in NA and Global.

Part of your role will be the following:

• Obsess the New York City HS Sports teen athlete and their needs consistently delivering experiences that connect with them and their community.
• Build and deliver the New York City brand strategy for our multisport offense with a focus on Football Baseball Tennis and Golf.
• Lead manage and develop your direct report.
• Build and deliver Seasonal plans and drive activations against key sports moments such as but not limited to NFL Kick Off US Open Subway Series Win Reactives.
• Develop plan and execute a grassroots Football strategy for the HS teen athlete inclusive of Girls Flag.
• Build and nurture relationships with the NYC sports leagues athletes communities grassroots partners.
• Partner with Nike Sports Marketing to elevate Athlete storytelling and integration into New York City programming and activations.
• Support an end-to-end insight process regularliy feeding insights and trends from NYC consumers back up through the organization.
• Work cross fuctionally with our NYC Energy and Sportswear team to ensure the intersection of Sport and Sport culture is infused across plans as well as uncovering cross sport opportunies with Running Basketball and Soccer.
• Track and manage seasonal campaign progress including recapping and teardowns and having a pulse on the city consumer to feed insights back

WHO YOU WILL WORK WITH

You will report directly into the New York City Sr Director Brand Marketing.

Key internal and external partners include:

• NYC Brand Marketing Team
• NA Sports and Training team
• Sports Marketing
• Communications (PR)
• Digital Marketing
• Integrated Retail Marketing
• Sportswear and Energy Marketing
• Creative
• Media
• Global and Geo Marketing Teams
• Sales & Merchandising
• Agency & Production partners
• Leagues SCI Grassroot partners

WHAT YOU BRING

• Bachelors degree in Marketing Business Communications or related field. Will accept any suitable combination of education experience and training
• 8 years of experience in brand marketing or related experience with a deep understanding
• Demonstrated genuine passion and deep understanding of sports culture fashion trends and growing the sport across high school teens
• Extensive knowledge of the Nike football tennis and golf athlete portfolio
• Digital first mindset with strong initiative and curiosity to cultivate innovation
• External facing experience with league and retail partners
• Exceptional verbal and written communication skills
• Ability to balance creativity with organization and discipline in fast moving ambiguous environment

Functional Competencies:

Team Leadership: Leads by example with the ability to instill trust & confidence in the team. Brings energy and confidence into every room

Creativity & Inspiration: Creative strategist that drives bold insight-led ideas and inspires and motivates others to be fearless in their thinking

Expert Communicator: Quarterbacks the cross-functional offense and represents New York City across the Nike matrix and externally

Marketing Expertise: A marketer who is passionate about seeking insights and building strategies to serve the sports teen athlete tapping into the richness and insights from New York City.

Leadership Competencies:

Grow Yourself. Constantly pushing yourself to learn expand and grow through a curious and infinite mentality.

Instills Trust. You listen understand and collaborate. Always embracing diverse points of view.

Acts with Courage. You take informed risks and showcase a bold creative and innovative mentality.

Grow Together. You focus first and foremost on helping your team grow by investing time in them and advancing the common objectives.

Champions Effective Partnership. This role will be the driver of collaboration with a process-oriented approach and finding ways to drive efficient work.

Values Differences. You understand and prioritize the value of diversity in is most vast definition. You listen and amplify every voice.

Grow the Business. You think as an enterprise leader always making decisions based on our strategic priorities and aiming to grow our brand and business.

Thinks Strategically. You envision a future that doesnt exist. You translate consumer insights into opportunities that can be converted into clear strategic direction.

Cultivates Innovation. You are a driver of learning agility encouraging failure in pro of progress and learning. You embrace disruption to create.

We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.