Marcom Manager

JOB SUMMARY

This Marketing and Communication Manager provides marketing communication PR and digital marketing expertise to a market (or cluster) of properties with some regional proximity. This role provides high-level consultation and guidance to property Marketing and Communication teams by helping manage and coordinate marketing strategy across hotels consistent with Portfolio and Continent strategy. This Marketing and Communication Manager supports direct marketing plans targeted campaigns and activating channels to drive revenue increased market share and brand awareness for their property partners. This role looks across a market at all local social and digital marketing efforts to effectively integrate with the selling efforts for the organization. This role exercises knowledge of how to leverage public relations to drive hotel and brand awareness; serves as both a contact point for hotels as well as the regional PR team. This Marketing and Communication Manager pulls through Continent marketing programs and leverages sales channels and platforms based on the local needs of properties to position the hotel and its offerings in a relevant way to potential guests. Finally this role plays a key part in supporting new hotel openings; they partner with other disciplines (e.g. Sales Revenue Management and eCommerce) to help the hotels open successfully and also provide strategic consultation around marketing budget planning and activities.

CANDIDATE PROFILE

Education and Experience

Required:

2-year degree from an accredited university in Marketing Public Relations Business Administration or related major and 4 years experience in the sales marketing digital or related professional area; hospitality marketing or digital advertising experience preferred

OR

4-year bachelors degree in Marketing Public Relations Business or related major; 2 years experience in the sales marketing digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

CORE WORK ACTIVITIES

Regional Marketing and Advertising

Partners with properties to execute promotions and campaigns through traditional and digital channels that target in-house guests with promotions that drive incremental revenue

Ensures all advertising for the hotel in traditional advertising mediums and digital and social media channels is in brand voice

Serves as a consultant to properties to provide guidance on how to leverage advertising agencies on supporting advertising campaigns creative and media plans and food and beverage promotions.

Maintains frequent active engagement with the cluster Director of Marketing & Communications and cluster eCommerce and Digital leads to ensure alignment pull-through and 2-way communication about status performance evaluation opportunities and issues related to online programs and initiatives

Supports execution of email marketing campaigns for their region

Supports the overarching marketing strategy by helping properties activate and manage their content on relevant digital platforms

Regional Social Media Support

Focuses on supporting region-wide digital engagement via social media (e.g. Facebook Twitter Sina Weibo wechat etc.)

Facilitates social media engagement Hotel Website content update (especially for Food & Beverage outlets) and updating content in other digital channels (e.g. hotel websites)

Supports the execution of promotions campaign in F&B weddings spa rooms and conferences through relevant social media channels

Public Relations and Visual Asset Management

Maintains a comprehensive list of international and local media contacts with particular emphasis on F&B media contacts

Manages assigned accounts as per the media account management system

Manages external vendors and media agencies; work with agency partners to identify strategic media buys for their hotel(s)

Liaises with continent PR leadership to ensure media placement for hotel(s) supports the overall hotel marketing strategy

Acts as consulting resource for property marketing teams looking for regional photographers for food amenity and property imagery and ensures all photography adheres to brand voice

Regional Marketing Activation Tracking

Consults with Brand and Field marketing leaders on the execution of marketing strategy through digital channels

Liaises with Marriott Rewards teams sales and revenue management to ensure digital customer engagement is right for property/regions

Provides consultation to property Marketing Communications teams on correct pull through of brand voice in digital channels (e.g. social media OTAs HWS)

Activates New Hotel Openings

Assists and supports the coordination of photography for F&B advertising collateral and public relations purposes between the hotel advertising agency and the marketing department at corporate office

Partners with Director of Sales and Marketing and Field Marketing team to help plan marketing budget both for pre-opening period and through post-opening

Partners with regional Online Sales and Marketing managers to ensure on-brand property imagery is live in digital channels (e.g. social media OTAs HWS)

Work with regional eCommerce and Digital teams to position the hotel on digital channels

Collaborate with regional Field Marketing to develop recommend and execute the opening S&M plan for the hotel

Ensure photo shoots and photography for property are in brand-voice before they are incorporated into marketing channels

Engage with owners and hotel GMs to help explain and set up services of marketing support

General Responsibilities

Assists with the development co-ordination and execution of all communications activities with a strong emphasis on F&B promotions and campaigns across their region

Works with eCommerce to ensure their hotels website and related websites are updated on a regular basis

Provides training and marketing leadership and acts as a marketing subject matter expert for area Sales Revenue and Operations leaders