Senior Account-Based Marketing Specialist

Lahore - Pakistan

Monthly Salary: Not Disclosed

Posted on: 22 hours ago

Vacancies: 1 Vacancy

Job Summary

About the Role

We are looking for a Senior Account-Based Marketing (ABM) Specialist who can own and execute the complete ABM lifecycle end to end from account selection and ICP definition to multi-channel campaign execution sales alignment pipeline influence and revenue impact reporting.

This role is highly strategic and deeply hands-on. You will work closely with Sales Business Development and Leadership to drive targeted growth across high-value enterprise and mid-market accounts particularly in B2B services and technology sectors.

Key Responsibilities (End-to-End Ownership)

ABM Strategy & Planning
1. Define Ideal Customer Profiles (ICP) and buyer personas in collaboration with Sales and Leadership
2. Identify segment and prioritize high-value target accounts (Tier 1 Tier 2 Tier 3)
3. Design 1:1 1:few and 1:many ABM strategies aligned with revenue goals
4. Build account-specific messaging frameworks and value propositions
Account Intelligence & Research
1. Conduct deep research on target accounts including:
2. Company structure leadership tech stack funding pain points
3. Decision-makers and buying committees
4. Map stakeholders and buying journeys within each account
5. Identify intent signals and buying triggers
Multi-Channel Campaign Execution
1. Plan and execute highly personalized ABM campaigns across:
2. LinkedIn (organic paid)
3. Email outreach and nurturing
4. Website personalization & landing pages
5. Content marketing (case studies whitepapers account-specific assets)
6. Collaborate with design content and web teams to create tailored assets
7. Launch and optimize paid ABM campaigns (LinkedIn Ads retargeting etc.)
Sales & Marketing Alignment
1. Work closely with Sales / Account Executives to:
2. Align on target accounts and outreach strategies
3. Support sales with customized decks proposals and account insights
4. Enable sales teams with talking points email templates and ABM playbooks
5. Participate in joint account planning and pipeline review sessions
Marketing Automation & Tech Stack
1. Own and manage ABM tools and platforms (e.g. Demandbase One RollWorks Apollo ZoomInfo LinkedIn Campaign Manager etc.)
2. Build automated workflows for lead/account nurturing
3. Ensure accurate data flow between marketing and sales systems
Measurement Analytics & Optimization
1. Define and track ABM KPIs including:
  1. Account engagement
  2. Pipeline influence and velocity
  3. Conversion rates across touchpoints
  4. Revenue attribution
2. Build dashboards and reports for leadership
3. Continuously optimize campaigns based on performance insights
Revenue & Growth Impact
1. Drive measurable impact on:
  1. Qualified pipeline generation
  2. Deal acceleration
  3. Account expansion and upsell opportunities
2. Support long-term account penetration and brand authority

Required Experience & Skills

58 years of experience in B2B marketing with a strong focus on Account-Based Marketing
Proven experience executing end-to-end ABM programs (strategy execution reporting)
Strong understanding of B2B sales cycles especially in IT services SaaS or consulting
Hands-on experience with:
- LinkedIn Ads & organic ABM outreach
- Marketing automation & CRM platforms
- Email sequencing and personalization
Ability to work cross-functionally with Sales BD Design and Leadership
Strong analytical mindset with data-driven decision making
Excellent written and verbal communication skills

Preferred / Nice to Have

Experience in marketing software development IT services or enterprise solutions
Familiarity with US Canadian or European markets
Experience supporting high-ticket long sales cycle deals
Exposure to intent data platforms and AI-based ABM tools

What Success Looks Like (First 90 Days)

Clearly defined ICPs and target account lists
At least 12 live ABM campaigns running across priority accounts
Strong alignment established with Sales & BD teams
Measurable engagement from target accounts
Clean reporting dashboards tied to the pipeline and revenue

What We Offer

Ownership and autonomy over ABM strategy
Direct collaboration with leadership and sales teams
Competitive compensation aligned with senior expertise
Opportunity to build and scale ABM as a core growth function
Flexible work environment with global client exposure

Why Join Us

You wont be executing someone elses playbook youll be building it. This role is for someone who wants to own revenue impact not just marketing metrics.

About the Role We are looking for a Senior Account-Based Marketing (ABM) Specialist who can own and execute the complete ABM lifecycle end to end from account selection and ICP definition to multi-channel campaign execution sales alignment pipeline influence and revenue impact reporting. This role ...