Director of Marketing
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Job Location:
Manila - Philippines
Monthly Salary:
Not Disclosed
Posted on:
20 hours ago
Vacancies:
1 Vacancy
Job Summary
Role Overview
We are seeking a Director of Marketing (Remote/WFH) to lead and execute all marketing efforts for a multi-location fitness brand. This role oversees brand strategy content creation communications and campaigns ensuring every touchpoint reflects the brands values energy and community-first approach. From social media and email campaigns to events and partnerships the Director of Marketing drives visibility engagement and growth while maintaining a cohesive look feel and voice across all locations.
Key Responsibilities
Brand & Creative Direction
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Own and evolve brand values voice and visual identity across all platforms
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Ensure consistency in look feel and messaging across locations digital channels and in-studio materials
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Lead creative direction for campaigns promotions and seasonal initiatives
Social Media & Content
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Manage social media accounts across multiple locations
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Develop create and publish engaging content (reels posts stories graphics captions)
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Plan and execute content calendars aligned with business goals launches and events
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Monitor performance and optimize content based on engagement and growth metrics
Email Text & Marketing Automations
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Build and manage email marketing campaigns including newsletters promotions and announcements
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Own automated marketing flows including emails texts and task-based communications
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Segment audiences and personalize messaging to drive retention conversion and reactivation
Campaigns & Promotions
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Plan and execute all marketing campaigns for memberships events and special offers
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Collaborate with leadership on strategy for new launches and growth initiatives
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Track and evaluate campaign performance to inform future strategy
Events & Partnerships
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Lead marketing for in-studio events community activations and special programs
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Develop and manage partnerships with local brands instructors and community organizations
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Promote events and partnerships across all marketing channels to maximize attendance and impact
Cross-Functional Collaboration
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Work closely with managers instructors and operations to align marketing with business needs
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Support instructors with content guidance brand standards and promotional tools
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Serve as the primary point person for all marketing-related initiatives
What Success Looks Like
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Strong consistent brand presence across all locations
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Engaging on-brand content reflecting energy community and passion
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Effective email and text campaigns driving attendance retention and revenue
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Well-executed events and partnerships that strengthen community connection
Skills & Qualities
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Strong creative and strategic marketing skills
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Deep understanding of social media content creation and digital marketing tools
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Experience with email marketing automations and customer communication platforms
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Highly organized proactive and able to manage multiple priorities independently
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Passion for fitness community and building meaningful brand experiences
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Strong design skills and eye for layout typography and visual storytelling
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Ability to create on-brand graphics and assets across digital and physical channels
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
