Market Channel Delivery Administrator

Thank you for your interest in a career at Regions. At Regions we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results dedicated to quality strength and integrity and possess the drive to succeed then we are your employer of choice.

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Job Description:

At Regions the Marketing Channel Delivery Database Administrator provides decision support and direct marketing campaign execution to support marketing needs for the company.

Primary Responsibilities

• Works with marketing Strategy DIM (Digital and Integrated Marketing) Technology Data partners and other operations teams in support of inbound or outbound marketing initiatives (or related marketing data)
• Implements traditional direct marketing campaigns and customer centric communications including marketing incentives
• Implements and supports existing new or changing inbound real-time marketing interaction strategies and rules which leverage marketing database systems and processes
• Uses Real-Time Interaction Management applications and/or Campaign Generation file tools (i.e. HCL Unica Salesforce Pega) and Structured Query Language (SQL) to create targeted marketing campaign files and deliver the data to the appropriate channels whether that is an outbound communication or a real time inbound channel interaction
• Transfers data to and from internal and external partners and systems for campaign implementation
• Provides direct marketing campaign decision support and develops comprehensive campaign requirements/specifications
• Confirms accurate and complete understanding of requirements and seek clarification where needed
• Designs builds audits (quality control) and executes marketing campaigns and fulfillment to specifications within expected timeframes
• Ensures marketing offers are provided to downstream operational systems
• Acts as a data expert as part of the banks Data Governance requirements
• Creates campaign waterfall reports and explains/discusses with key stakeholders
• Identifies campaign audience members that are eligible for campaign offer fulfillment
• Ensures correctness and quality of campaigns to ensure the right message is delivered to the right person
• Monitors and tracks systems and marketing interaction performance using established key metrics and performance indicators
• Reviews ongoing outcomes of business logic/strategy and next best action presentment and disposition volumes and metrics

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelors degree in Applied Mathematics Business Analytics Marketing Management Information Systems (MIS) or related field
• Two (2) years of experience querying relational databases such as Oracle and performing applicable data analysis
• Two (2) years of experience in analytics-based Marketing and/or Database Marketing
• Basic knowledge of IBM Campaign and Interact workflow processes as well as Structured Query Language (SQL)
• Basic understanding of database marketing techniques and complex relational database systems

Preferences

• Basic knowledge of the financial services industry and applicable products services and data
• One (1) year of experience in database marketing working with campaign strategies and execution
• One (1) year of practical experience in coding testing and implementing campaign data initiatives using real time decision-making marketing technology or campaign management tools such as HCL Unica Interact Salesforce or Pega Customer Decision Hub or Oracle Real Time Decisions
• Statistical Analysis System (SAS) certified Base Programmer SAS Certified Advanced Programmer or IBM Interact Advanced Topics 9.x Tableau

Skills and Competencies

• Ability to manage multiple priorities simultaneously
• Ability to learn additional systems as needed
• Ability to research analyze data and derive facts
• Ability to work in a team environment when applicable
• Ability to work under pressure and meet deadlines
• Proficiency in Microsoft Office (Excel Word PowerPoint Outlook etc.)
• Strong verbal written communication and organizational skills
• Strong work ethic and self-motivation

This position may be filled at a higher level depending on the candidates qualifications and relevant experience.

Position Type

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience skills knowledge contribution job location and most importantly performance in the job role. As these factors vary by individuals pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

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Median:

Incentive Pay Plans:

Benefits Information

Regions offers a benefits package that is flexible comprehensive and recognizes that one size does not fit all for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time

• 401K with Company Match

• Medical Dental and Vision Benefits

• Disability Benefits

• Health Savings Account

• Flexible Spending Account

• Life Insurance

• Parental Leave

• Employee Assistance Program

• Associate Volunteer Program

Please note benefits and plans may be changed amended or terminated with respect to all or any class of associate at any time. To learn more about Regions benefits please click or copy the link below to your browser.

DetailsRegions Center

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