Senior Manager, Data Analytics & Insights

About TEAM LEWIS

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award-winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards including Cannes Lions PRovoke Media ICCO European Excellence PRCA Digital Digital Impact Global Digital Excellence.

At the heart of the business is TEAM LEWIS January 2021 there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS saw that support was crucial and change was needed to make that happen. Our local causes scheme was launched. Every member of TEAM LEWIS can nominate a local cause close to their heart to receive a cash addition nominated causes can also benefit from a donation in kind of expertise time and the past year TEAM LEWIS has donated almost $2million to 445 causes around the world.

You can read more about TEAM LEWIS Foundation at this role

We are seeking a passionate resourceful and detail-oriented Data Analytics & Insights professional who thrives on working with datasomeone who not only understands its value but knows how to analyse interpret and apply it meaningfully.

The ideal candidate can translate complex data points into clear digestible visuals and craft compelling narratives that connect insights to strategic recommendations aligned with brand objectives and measurable business outcomes. Strong confidence in proposal development data storytelling and presenting insights to internal and external stakeholders is essential.

In this role you will partner closely with market and account leads to identify gaps and opportunities develop research solutions and build analysis and measurement frameworks that bridge marketing (communications) PR and sales objectives. You will oversee internal data integrity and deliver timely intelligence to support multi-channel campaign planning and execution.

You will guide internal teams and clients in making data-informed decisions across brand positioning communications strategies crisis preparedness and management customer sentiment understanding brand reputation tracking and more. Your solutions may include market research and analytics persona development audience segmentation marketing mix modelling price modelling social analytics dashboard creation or leading integrated data initiatives across marketing channels.

Using tools such as Cision Brandwatch Meltwater Talkwalker and others along with scripting or coding capabilities (e.g. Python Google Scripts) and consumer research methods such as focus groups you will integrate and interpret diverse datasets to produce actionable insights that enable brands to build effective efficient and accountable communications and marketing strategies.

Purpose of the role

This role will lead a growing Analytics & Insights team across the region strengthening our support for APAC markets and the global network through research-led data-driven strategic consultancy. You will mentor and develop a team of research and media analysts who currently drive implementation initiatives ensuring they continue to grow in capability and impact. Responsibilities include supporting new business efforts deepening value for existing clients and shaping best-in-class analytics programmes that elevate our clients performance.

A core aspect of this role is the ability to identify and unlock opportunities in business intelligence data-driven marketing and sales solutions working collaboratively with the broader Performance Marketing team to drive integrated impact

Key Responsibilities

Client Engagement

• Establish strategic relationship with key clients providing insight across all analytical aspects of the marketing and communications spectrum.

• Act as an extension of lead account working to map back to cohesive program KPIs across workstreams.

• Ensure excellent client communication at all levels; defining KPIs deadlines and service agreements.

Service / Offering Development

• Develop new analytics solutions or find workarounds on limited data points or quality challenges to ensure we continue improving the quality of our work and value add to our clients business growth.

• Develop strong relationships with research data partners to ensure we are on the forefront of latest features trends and trial opportunities.

• Design and develop dashboard reporting capabilities for ease of data visualisation analysis and reporting across various objectives e.g. regular media/ social monitoring crisis alerts

Commercial Growth

• Identify and secure upsell/ cross sell opportunities with existing clients and cascade opportunities across the network.

• Be the analytics and insights lead on new business pitches ensuring the team delivers actionable and insightful analysis that contributes to the pitch development of strategic insight messaging and creative concepts.

• Track and monitor the revenue growth of the team

Team Working & Leadership

• Thrive in a team working environment when leading a team of research and media analysts; nurturing them to deepen their analytics and technical expertise and developing new growth paths.

• Guide team members to maximise usage of data tools and share research best practices and findings including customer insight benchmarking and industry update. Run training sessions with broader team members to improve overall analytical capability within agency.

• Excel at leading bright creative and ambitious people; a collaborative team worker who is able to instil accountability and empower people to succeed

• Ability to problem solve project manage and multi-task. Will take charge of a situation and act as leader to ensure completion of quality deliverables in a timely manner.

About you

• The ideal candidate will have strong holistic expertise in data analytics insights and/ or research including:

  • Conduct advanced media and social listening & analysis including consultancy on listening strategy

  • Familiarity with media social listening and brand reputation tools e.g. Brandwatch Cision Meltwater Talkwalker

  • Proficient in data scripting coding to expand data extraction beyond syndicated tools e.g. Google Scripts Python

  • Ability to drive actionable insights by integrating segmenting and analysing data

  • Ability in data storytelling and visualisation including the identification/ communication of actionable insights that will inform marketing/communications programs

• Strong understanding of integrated communications; experience integrating PR with digital marketing content and broader marketing activities

• Proven track record of consistently making good decisions through a combination of analysis experience and judgment

• Ability to think strategically anticipate future trends and potential pitfalls

• Strong written and verbal communication and presentation skills

• Strategic thinker who enjoys consulting with internal and external stakeholders and clients

• Plus to have experience in

  • Integration with primary research digital analytics

  • Leading a small team of analysts across markets

  • Ability to communicate in both business and technical terms

• You are likely to have at least 7 - 9 years of relevant work experience

• Integrity humility self-drive/initiative sense of responsibility and humour

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.