Senior Director, Product Marketing Professional Design

Adobe

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profile Job Location:

San Francisco, CA - USA

profile Yearly Salary: $ 182500 - 389650
Posted on: 2 days ago
Vacancies: 1 Vacancy

Job Summary

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!


The Opportunity

Our team is passionate about design and creativity! We are looking for a strategic product marketing executive to lead Adobes core professional design category. This leader will own the business strategy for our flagship pro design products and drive results in collaboration with cross-functional partners.

The role requires a zero to one mentality with a focus on innovating the next generation of creative tooling for designers. The ideal candidate understands design deeply thrives in collaboration and demonstrates strong influence across a matrixed environment. This is a highly visible role for someone who combines strategic vision with executional excellence and a true passion for empowering the creative community!

What Youll Do

  • Own the overall go-to-market strategy and success of the core Pro Design category (Illustrator and InDesign).

  • Lead product marketing for AI-enabled products shaping the next generation of creative tooling for designers.

  • Partner closely with product management to set overall category and product strategy across the portfolio while influencing and refining the short- and long-term product roadmap.

  • Drive and launch zero-to-one products; building scaling and bringing new products to market.

  • Develop deep knowledge of the business and be the expert in market trends customer needs competitive landscape and growth drivers.

  • Lead the annual business planning process and deliver the 3-year growth strategy and business plan.

  • Lead and grow a team of product marketing leaders with a deep understanding of the pro design category and community.

  • Define critical metrics for success across product marketing activities.

  • Lead cross-functional teams to deliver against all aspects of GTM strategy.

  • Define a clear vision for the business and GTM strategy to win in each category including:

  • TAM market share and competitive assessment

  • Target audience definition and customer needs

  • Growth levers across product GTM geos partnerships

  • Pricing & Packaging

  • Marketing strategy value proposition and messaging

  • Distribution strategies including partnerships and ecosystem

  • Engagement strategy

  • Act as a change agent guiding teams forward in a rapidly evolving environment.

What youll need to succeed

  • Experienced senior level PMM leader ideally with a background in design or creative tools.

  • Proven success launching and scaling zero-to-one products particularly in AI-first creative tools.

  • Passion for creativity and design with a deep understanding of the professional design community market trends and competitive landscape.

  • Self-starter and proactive leader with 15 years of building highly effective teams.

  • Strong track record influencing peers across product management engineering corporate marketing and regional leadership in a highly matrixed global environment.

  • Strong executive presence and excellent communication skills.

  • Strategic problem solver who can identify and set short and long term priorities.

  • Relentless focus on customer experience with a drive to optimize and improve.

  • Owner-operator working style with the ability to move fluidly between strategy and execution ideally having experience at a start-up.

  • Ability to work closely with a team based in India (frequent travel) and IST-friendly

Our compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The U.S. pay range for this positionis $$389650 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge skillsand experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.

Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call .


Required Experience:

Exec

Our CompanyChanging the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos...
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Key Skills

  • Digital Marketing
  • B2B Sales
  • Marketing
  • Pardot
  • Marketing Automation
  • Customer Segmentation
  • HubSpot
  • Multichannel Marketing
  • Market Research
  • Affiliate Marketing
  • Social Media Management
  • Lead Generation