Director of Sales
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
About IIDE
IIDE is Indias most trusted and award-winning digital marketing institute offering government-recognised online offline and postgraduate digital marketing programs. As a leading EdTech institute in India IIDE empowers students graduates and working professionals to build future-ready careers through industry-relevant digital marketing education performance-driven learning models and outcome-focused training.
About the Role
As the Director of Sales (B2C Sales EdTech) at IIDE you will lead the national and international B2C sales operations driving student enrollments revenue growth and sales excellence across multiple programs. This senior sales leadership role involves managing large high-performing sales teams owning revenue targets optimizing sales funnels improving conversion metrics and strengthening CRM-driven sales processes. You will work closely with marketing product operations and leadership teams to scale revenue enhance sales productivity and ensure sustainable business growth.
What Youll Do
Sales Target Achievement & Revenue Delivery
Drive and deliver top-line revenue growth aligned with annual and quarterly business plans.
Own end-to-end sales target achievement across domestic and international EdTech markets.
Ensure strict daily weekly and monthly KRA tracking across the B2C sales function.
Improve and consistently optimize sales conversion rates across inbound outbound and digital lead sources.
Track and analyze conversion rates by source revenue per lead and average revenue per salesperson.
Lead new customer acquisition through direct sales telesales inbound counseling and chat-based sales channels.
Maintain lead funnel hygiene minimize lead aging and optimize first response time (FRT).
Sales Strategy & Process Optimization
Design and execute scalable B2C sales strategies to achieve enrollment and revenue targets.
Identify and implement cross-selling and upselling opportunities across courses and programs.
Translate student and prospect insights into actionable feedback for product and program enhancement.
Drive CRM optimization automation and adoption of AI-driven sales workflows.
Continuously improve sales SOPs call structures pitch decks and objection-handling frameworks.
Team Management & Performance Development
Lead manage and mentor a high-performing sales team of 60 members including inbound outbound and chat sales teams.
Set monthly quarterly and annual sales targets with clearly defined incentive and commission structures.
Own hiring interviewing onboarding and scaling of sales teams.
Conduct regular training sessions on sales calls consultative selling objection handling closing techniques and productivity improvement.
Run weekly bi-weekly and monthly performance reviews to drive accountability and results.
Quality Assurance Reporting & Audits
Conduct regular quality assurance checks call audits and sales compliance reviews.
Monitor key performance metrics including revenue per salesperson productivity ratios conversion funnels and sales velocity.
Ensure efficient lead allocation utilization and CRM data accuracy through audits.
Prepare and present P&L-level sales reports forecasts and revenue insights to senior leadership.
Additional Duties
Collaborate cross-functionally with marketing product finance and operations teams to improve overall sales efficiency.
Support strategic initiatives related to business growth market expansion and revenue optimization.
Perform any other reasonable duties as requested by management aligned with the scope of the role.
Requirements
Who You Are
Must-Have
10 years of proven experience in B2C sales leadership preferably in the EdTech industry.
Strong experience managing large sales teams of 30 members.
Deep understanding of sales funnels conversion metrics lead management and revenue optimization.
Exceptional communication people leadership and stakeholder management skills.
Hands-on experience with CRM platforms sales automation tools and MS Office.
Excellent objection-handling negotiation and closing skills.
Should Have
Experience in sales strategy development revenue planning target setting and incentive design.
Ability to analyze forecast and report sales performance at a P&L level.
Exposure to CRM process improvement automation and AI-driven sales technologies.
Nice to Have
Experience working with international sales teams or global EdTech markets.
Certifications or formal training in sales leadership revenue management CRM optimization or business strategy.
Required Skills:
Required Experience and Qualifications: 10 years of work experience in sales Must have managed a team of 30 Excellent communication and management skills Deep understanding of conversion rates Strong sales orientation and customer focus Working knowledge of CRMs and Sales automation tools Must be proficient in MS-Office Great objection handling skills Expected KPIs Maintaining hygiene in lead funnel to arrive at desired sales Improving and maintaining sales conversion rates Monitoring calls and sales counselors productivity. Ensuring team productivity is at its highest to achieve monthly targets
Company Industry
IT Services and IT Consulting
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
