Senior Product Marketing Manager

HealthVerity

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profile Job Location:

Philadelphia, PA - USA

profile Monthly Salary: $ 150000 - 185000
Posted on: 2 days ago
Vacancies: 1 Vacancy

Job Summary

Please note: This is a hybrid role requiring 3 days in office at our Philadelphia HQ - 1818 Market Street.

How you will help

HealthVerity is searching for a Senior Product Marketing Manager to lead positioning go-to-market strategy and sales enablement for our life sciences data and technology this role youll craft the narratives that define how our products win in market partner with Product and Sales to launch new capabilities and equip our go-to-market teams with the tools and insights to drive adoption and growth. The ideal candidate is a strategic storyteller with deep B2B product marketing experience in life sciences or data-driven healthcare comfortable operating in a fast-paced enterprise environment.

What will you do

Product Positioning & Messaging

  • Develop clear messaging that articulates the value of the HealthVerity product portfolio to key audiences (buyers users KOLs) and versus competition.
  • Refine messaging frameworks and ensure consistency across web digital sales and marketing materials.
  • Conduct value-proposition testing and refine narratives based on customer feedback and data.

Go-to-Market (GTM) Strategy

  • Build and execute product launch and product expansion plans in partnership with Product Marketing and Sales.
  • Manage cross-functional launch readiness from internal enablement to external campaigns.
  • Identify and define target markets personas and segments; develop audience-specific GTM plays.

Sales Enablement

  • Equip Sales with tools pitch decks case studies objection handling and competitive insights.
  • Lead regular enablement sessions to improve positioning storytelling and differentiation in the field.
  • Partner with Revenue Ops to measure product adoption and campaign influence.

Market Intelligence & Competitive Analysis

  • Monitor market trends competitor moves and buyer feedback to anticipate opportunities or threats.
  • Develop battlecards and competitive analyses to guide Sales and Product strategy.
  • Serve as the voice of the market within the company advocating for customer needs.

Cross-Functional Leadership

  • Partner closely with Product Management on roadmap alignment and product-market fit.
  • Collaborate with Marketing colleagues on content development PR and demand gen to amplify product stories across channels including tradeshow content development
  • Influence brand and campaign direction through data-driven insights from the field.

Required skills and experience

  • 7 years of experience in B2B product marketing with a solid understanding of life sciences data.
  • Proven success in developing GTM strategies and launching new products or major releases.
  • Strong storytelling skills able to translate complex technology into clear compelling business outcomes.
  • Experience partnering with enterprise sales and product teams in a fast-paced high-growth environment.
  • Excellent communication presentation and project-management skills.

Base salary for the role is commensurate with experience and can range between $150000 - 185000 annual bonus opportunity.

Hiring Locations

Our main office is located in Center City Philadelphia where we operate on a hybrid model with in-office work required three days a week for local employees. We believe collaboration is most effective when teams come together which is why we prioritize hiring in the Philadelphia area.

For certain roles we also hire from hub locationsregions where we have an established presence with multiple team members working remotely. While these employees primarily work from home we bring them together in person at lease once a year for team-building collaboration and strategic planning.

Due to tax and labor regulations we can only hire from specific states. Remote work is supported in the following key hub locations and approved states:

Hub Locations:

  • Philadelphia Pennsylvania
  • Boston Massachusetts
  • New York City New York
  • Baltimore Maryland
  • Washington D.C.
  • Charlotte North Carolina
  • Raleigh-Durham North Carolina
  • Atlanta Georgia
  • Chicago Illinois

Approved States for Remote Work:
CT DE FL GA IL IN MA MD MI NC NJ NY OH PA TN and VA.



About HealthVerity

HealthVerity is the leader in privacy-protected real-world data exchange transforming how healthcare and life sciences organizations connect and analyze disparate healthcare and consumerdata.We continue to innovate HealthVerityMarketplacethenationsfirst andlargestreal-world dataecosystemcomprising more than 75 leading data providers and over 340 million US patients. Combined with Identity Manager the industrys most accurate and efficient solution for patient identity privacy and governance wesupport critical applications in clinical development commercial strategyregulatory decision-making population healthunderwriting and more. HealthVerity has raisedmore than $140 million to date and works closely with its data providers partners and clients to Synchronize the Science.To learn more about HealthVerity visit.

Why youll love working here

We are making a difference Our technology is at the forefront of some of the biggest healthcare challenges in the world.

We are one team Our people define our culture and always will. We take time out to celebrate each other and acknowledge the value that each of us adds towards our greater mission. Come share all you have to offer with our 200-person team.

We are learners Every team member is continually learning no matter if weve been in a role for one year or much longer. We are committed to learning and implementing what is best for our clients partners and each other.

Benefits & Perks

Our benefits package is thoughtfully designed to support and enrich the experience of our full-time employees with eligibility limited to those in permanent positions.

  • Compensation: competitive base salary & annual bonus opportunity (for non-commissioned roles)
  • Benefits: We offer a 401(k) plan and stock options. Health dental and vision coverage start on day 1 while 401(k) eligibility and stock options follow soon after.
  • Flexible location: Remote workdays and 3 days a week of in-office collaboration for team members in the Philadelphia area. Check location requirements with the recruiting team.
  • Generous PTO: Take time off as needed targeted at 4 weeks per year including vacation personal and sick time plus paid parental leave.
  • Parental Leave: 12 weeks paid leave for childbearing surrogacy and adoption; 6 weeks for non-childbearing parents.
  • Comprehensive and individualized onboarding: mentorship program departmental talks and a library of resources are available beginning day 1 for each new team member to minimize the stress of starting a new job
  • Professional development: biweekly 1:1s hands-on leadership that is goal-and growth-oriented for each team member and an annual budget to support professional development pursuits

We believe incorporating different ideas perspectives and backgrounds make us stronger and encourages an environment where ageism racism sexism ableism homophobia transphobia or any other form of discrimination are not tolerated. All qualified job applicants will be given consideration for employment without regard to race color religion sex sexual orientation gender identity national origin protected veteran status or on the basis of disability. At HealthVerity were working towards an innovative and connected future for healthcare data and believe the future is better together. We can only do that if everyone has a seat at the table.


If you require a reasonable accommodation in completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process please direct your inquiries to

Remote opportunities are not available in all areas and require team members to work from a fixed location due to tax and labor law implications - specific questions about remote positions can be discussed during the interview process with your recruiter.


Required Experience:

Manager

Please note: This is a hybrid role requiring 3 days in office at our Philadelphia HQ - 1818 Market Street.How you will helpHealthVerity is searching for a Senior Product Marketing Manager to lead positioning go-to-market strategy and sales enablement for our life sciences data and technology this r...
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