Brand Manager (Patient Relations)
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Job Location:
San Juan - Puerto Rico
Monthly Salary:
Not Disclosed
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
Purpose
Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct policies and all applicable laws and regulations.
Responsibilities
- Collaborate with Brand Team and In-Field Team members facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments to determine brand positioning to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
- Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
- Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
- Guide the design and implementation of all marketing activities and include innovative marketing tactics traditional and non-traditional partnerships multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
- Ensure all in-field materials strategies and tactics are aligned in order to drive momentum of strategic brand objectives
- Lead the development of marketing inputs to Strategic Brand Plan consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
- Develop lead and coach direct reports (if applicable) forecast monitor brand KPIs manage budget and brand P&L (if applicable) track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
- As Brand Team Leader (if applicable)
Lead the Brand Team around a brand vision and objectives that are shared by all members.
Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team and ensure adequate involvement of multiple functions as relevant for the Brand objectives. - Continuously encourage Brand Team members collaboration and foster team spirit.
- Take accountability and responsibility for Brand Team activities and processes (organize / chair / facilitate Brand Team meetings)
Significant Work Activities:
- Driving a personal auto or company car or truck or a powered piece of material handling equipment
Qualifications :
- Bachelors degree is required.
- 3 years of experience in Pharmaceutical Industry (preferred) or related field.
- Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry.
- Ability to translate strategies into actionable and realistic marketing actions.
- Ability to lead motivate and coordinate cross functional teams.
- Solid knowledge of strategic and tactical marketing principles and Digital technology
- Preferred experience:
- Project management
- Digital Marketing & digital communications
- The selected candidate must have a valid drivers license and a driver record in good standing.
- English language proficiency verbally and in writing.
Key Stakeholders
External: Patients Health Care Professionals Key Opinion Leaders payers agencies (MR PR digital)
Internal: In-field teams Brand Team Brand Team Leader Area Commercial Affiliate Management Team
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more
