Lead Performance Marketing Analyst

Were looking for an exceptional Lead Performance Marketing Analyst to own and evolve our marketing measurement framework. This is a high-impact role where youll be the expert driving how we measure and optimize Ms of marketing investment across the globe.

This is your opportunity to step into a leadership position guiding a team of two talented analysts to build maintain and evolve our triangle of measurements from end to end. The ideal candidate is a highly analytical individual with deep technical expertise a strong understanding of advertising effectiveness and the ability to work cross-functionally with marketing stakeholders analysts data scientists engineers and finance teams. Were open to either a strong IC with aspirations to transition into a hands-on lead role or an experienced hands-on leader.

Your Mission

You will be responsible for the strategic direction of our triangle of measurements ensuring it provides the best representation of marketings impact and actionable insights that drive marketing optimization across the company. If you are passionate about advertising effectiveness intellectually curious outcome oriented and you are looking to step into a managerial hands-on position this role is for you!

Key Responsibilities

• Own the strategy and implementation of our triangle of measurement ranging our marketing attribution model experimentation and Marketing Mix Models. 

• Collaborate effectively with marketing channels data science and data engineering and other cross-functional teams to identify and prioritise key business needs in our measurement products. 

• Manage and develop a team of two marketing analysts (IC) fostering their growth and ensuring high-quality output and that the project priority definition is outcome oriented. For IC candidates there would be a clear pathway to grow into this leadership responsibility as the team and function expand.

• Develop and execute a strategic roadmap for the measurement product identifying new opportunities and alternative solutions to overcome limitations.

• Define processes for marketing channel optimisation based on different measurement solutions available.

• Own the end-to-end technical build of the new features of the attribution model leveraging tools like Python dbt and SQL to create a robust and scalable solution.

• Generate insights to provide strategic recommendations on how to optimize marketing channels and spend.

• Act as a subject matter expert on our whole measurement framework.

Qualifications

• Bachelors degree in Statistics Economics or other relevant fields. 

• 4 years of experience in a marketing analytics or data science role. Management experience is not required but advantageous.

• Proficiency in SQL advanced in Python and experience in data visualization tools (example Looker). (dbt is advantageous). Experience with building and deploying data pipelines and models is essential.

• Very strong hands-on knowledge of marketing attribution models including their methodologies use cases limitations and best practices for implementation. Knowledge of Marketing Mix Models and experimentation.

• Proven ability to think strategically about how to use and improve an analytical product to drive business value.

• Excellent project management and stakeholder management skills with the ability to communicate complex technical concepts to non-technical audiences.

• Deep understanding of marketing channels campaign tracking and the role of MMPs in mobile marketing.

Additional Information :

Some of our benefits:

Base salary of 75000 - 100000 (based on experience)

RSUs in a growing and public company

Work from (almost) anywhere in the world for up to 90 days a year

Flexible working - youre trusted to do the right thing and be responsible

Private Medical Insurance Life Insurance

Discounted gym memberships and cycle to work scheme

A paid 6-week sabbatical leave after four years 

26 weeks maternity leave at full pay

An annual self-development budget

Annual Mission Days festival

Pet friendly offices 

Lots of fun group activities like yoga running and boardgame nights 

Find out more about our benefits in our London office. 

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit .

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit .

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Remote Work :

No

Employment Type :

Full-time