Our Company
BrightSpring Health Services
Overview
The Area Vice President (AVP) of Business Development is responsible for identifying and pursuing new
business opportunities to drive growth and revenue for assigned area or territory. The AVP is responsible
for leading a team of Community Liaisons and works closely with the RVP of Business Development to
develop and execute business development strategies including market analysis competitor research
and partnership development. The AVP of Business Development also supports the negotiation and
closing of new business deals manages client relationships and ensures customer satisfaction. They
play a crucial role in supporting the companys market presence and achieving its financial goals. Strong
analytical communication and negotiation skills are essential for success in this role
Responsibilities
Implements the sales and marketing strategies to grow and expand the Hospice business in
assigned Area
Directs the implementation of sales strategy through discussions with the area business
development team
Monitors and maintains data on market area including competitors and marketing strategies and
works with the RVP of Business Development to develop a comprehensive marketing plan
designed to meet budgetary volume projections
Manages and directs the area business development team in planning in-services presentations
and in addressing issues with referral sources
Initiates and coordinates contract negotiations with agencies funding sources facilities insurance
companies and managed care organizations
Supports and promotes company philosophy to referral sources in the community
Implements the sales and marketing strategies to grow and expand the Hospice business in
assigned Area
Directs the implementation of sales strategy through discussions with the area business
development team
Monitors and maintains data on market area including competitors and marketing strategies and
works with the RVP of Business Development to develop a comprehensive marketing plan
designed to meet budgetary volume projections
Manages and directs the area business development team in planning in-services presentations
and in addressing issues with referral sources
Initiates and coordinates contract negotiations with agencies funding sources facilities insurance
companies and managed care organizations
Supports and promotes company philosophy to referral sources in the community
Develops and maintaining comprehensive working knowledge of organizations markets including
but not limited to key referral sources competitors governmental agencies and major payer
groups and applies this knowledge to effective sales planning and positive public relations.
Monitors current industry and marketplace changes and opportunities for competitive advantage
Participates and contributes to the annual budgeting process for the Hospice Division for the
respective area of responsibility.
Holds leaders (business development) and teams accountable for the achievement of monthly
quarterly and annual budgets and business / clinical quality goals
Provides leadership mentoring coaching and development to direct reports
Responsible for reporting on plans and achievement of business admission and clinical / quality
goals to division leadership.
Responsible for recruiting interviewing hiring and training of direct reports
Monitors turnover in the area of responsibility. Ensures proper hiring training and development of
newly hired staff. Works closely with support departments to achieve
Routine collaboration with payer contracting to negotiate the strongest contracts
Monitor metrics proactively to effect change in a positive direction before month end
Collaborate with business partners and use appropriate resources to accurately forecast monthly
admissions/growth
Assigned territory and area of operation can change based on business need
Qualifications
Bachelors degree in Marketing Business Administration or related field
Ten years experience in hospice and/or home health business development
Five years experience leading business development professionals
Proven success in the development and execution of strategic marketing plans
Excellent presentation and public speaking and sales skills
Experience in strategic planning and collaboration with executive sales product development
and key operational groups
A deep and broad professional network that aligns to our target client base preferred
Demonstrated track record in building new book of business client relationship management and
evidence of closing and growing accounts preferred
Strong analytical communication and negotiation skills
Ability to work with remote teams with units in multiple locations
Relationship building skills
About our Line of Business
BrightSpring Health Services provides complementary home- and community-based pharmacy and provider health solutions for complex populations in need of specialized and/or chronic care. Through the Companys service lines including pharmacy home health care and primary care and rehabilitation and behavioral health we provide comprehensive and more integrated care and clinical solutions in all 50 states to over 450000 customers clients and patients daily. BrightSpring has consistently demonstrated strong and often industry-leading quality metrics across its services lines while improving the quality of life and health for high-need individuals and reducing overall costs to the healthcare system. For more information please visit
. Follow us on Facebook LinkedIn and X.
Our CompanyBrightSpring Health ServicesOverviewThe Area Vice President (AVP) of Business Development is responsible for identifying and pursuing newbusiness opportunities to drive growth and revenue for assigned area or territory. The AVP is responsiblefor leading a team of Community Liaisons and wo...
Our Company
BrightSpring Health Services
Overview
The Area Vice President (AVP) of Business Development is responsible for identifying and pursuing new
business opportunities to drive growth and revenue for assigned area or territory. The AVP is responsible
for leading a team of Community Liaisons and works closely with the RVP of Business Development to
develop and execute business development strategies including market analysis competitor research
and partnership development. The AVP of Business Development also supports the negotiation and
closing of new business deals manages client relationships and ensures customer satisfaction. They
play a crucial role in supporting the companys market presence and achieving its financial goals. Strong
analytical communication and negotiation skills are essential for success in this role
Responsibilities
Implements the sales and marketing strategies to grow and expand the Hospice business in
assigned Area
Directs the implementation of sales strategy through discussions with the area business
development team
Monitors and maintains data on market area including competitors and marketing strategies and
works with the RVP of Business Development to develop a comprehensive marketing plan
designed to meet budgetary volume projections
Manages and directs the area business development team in planning in-services presentations
and in addressing issues with referral sources
Initiates and coordinates contract negotiations with agencies funding sources facilities insurance
companies and managed care organizations
Supports and promotes company philosophy to referral sources in the community
Implements the sales and marketing strategies to grow and expand the Hospice business in
assigned Area
Directs the implementation of sales strategy through discussions with the area business
development team
Monitors and maintains data on market area including competitors and marketing strategies and
works with the RVP of Business Development to develop a comprehensive marketing plan
designed to meet budgetary volume projections
Manages and directs the area business development team in planning in-services presentations
and in addressing issues with referral sources
Initiates and coordinates contract negotiations with agencies funding sources facilities insurance
companies and managed care organizations
Supports and promotes company philosophy to referral sources in the community
Develops and maintaining comprehensive working knowledge of organizations markets including
but not limited to key referral sources competitors governmental agencies and major payer
groups and applies this knowledge to effective sales planning and positive public relations.
Monitors current industry and marketplace changes and opportunities for competitive advantage
Participates and contributes to the annual budgeting process for the Hospice Division for the
respective area of responsibility.
Holds leaders (business development) and teams accountable for the achievement of monthly
quarterly and annual budgets and business / clinical quality goals
Provides leadership mentoring coaching and development to direct reports
Responsible for reporting on plans and achievement of business admission and clinical / quality
goals to division leadership.
Responsible for recruiting interviewing hiring and training of direct reports
Monitors turnover in the area of responsibility. Ensures proper hiring training and development of
newly hired staff. Works closely with support departments to achieve
Routine collaboration with payer contracting to negotiate the strongest contracts
Monitor metrics proactively to effect change in a positive direction before month end
Collaborate with business partners and use appropriate resources to accurately forecast monthly
admissions/growth
Assigned territory and area of operation can change based on business need
Qualifications
Bachelors degree in Marketing Business Administration or related field
Ten years experience in hospice and/or home health business development
Five years experience leading business development professionals
Proven success in the development and execution of strategic marketing plans
Excellent presentation and public speaking and sales skills
Experience in strategic planning and collaboration with executive sales product development
and key operational groups
A deep and broad professional network that aligns to our target client base preferred
Demonstrated track record in building new book of business client relationship management and
evidence of closing and growing accounts preferred
Strong analytical communication and negotiation skills
Ability to work with remote teams with units in multiple locations
Relationship building skills
About our Line of Business
BrightSpring Health Services provides complementary home- and community-based pharmacy and provider health solutions for complex populations in need of specialized and/or chronic care. Through the Companys service lines including pharmacy home health care and primary care and rehabilitation and behavioral health we provide comprehensive and more integrated care and clinical solutions in all 50 states to over 450000 customers clients and patients daily. BrightSpring has consistently demonstrated strong and often industry-leading quality metrics across its services lines while improving the quality of life and health for high-need individuals and reducing overall costs to the healthcare system. For more information please visit
. Follow us on Facebook LinkedIn and X.
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