Marketing Manager – GM Parts

Job Description

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre three times per week at minimum or other frequency dictated by the business.

Reporting to the National Sales and Marketing Manager GM Parts the Marketing Manager GM Parts is responsible for developing and implementing programs that offer value to GM dealerships while also supporting GM Canadas sales goals. They work closely with the Product Managers DMAs Supply Chain and the Certified Service team to develop an integrated marketing strategy and adjust programs to respond to changing marketing conditions.

Key Responsibilities

Marketing Responsibilities

• Lead the development of a national integrated Go-To-Market strategy in partnership with Certified Service Marketing to drive parts sales growth and enable Field Staff and Dealer execution.

• Build and maintain a year-long marketing and promotional calendar aligned with national objectives.

• Collaborate with stakeholders to create business cases for parts marketing and management programs based on data analysis market trends and dealer/customer needs.

• Design and implement programs and processes to support Certified Service campaign execution including product promotional and marketing tools; ensure effective communication with Field and Dealers.

• Manage and grow CPPP and QMI programs.

• Monitor Maintenance & Repair sales performance and implement corrective actions as needed.

• Incorporate Field and Dealer feedback into program development

• Identify continuous improvement opportunities and pricing strategies in collaboration with PPD.

• Develop push and pull marketing programs and administer Dealer and Service Consultant incentive programs.

• Provide marketing support tools and assist in setting parts sales objectives.

• Collect analyze and report data to inform business decisions; deliver actionable insights and recommendations.

• Develop and implement an eCommerce strategy to enhance digital engagement.

Budget Management

• Manage and monitor the Parts Marketing budget ensuring efficient allocation of resources.

• Identify opportunities to improve operational efficiency and cost-effectiveness.

Training & Support

• Set agendas for Open Mic meetings including training and best-practice schedules.

• Provide business and system support to internal teams and assist customers with GM applications and marketing promotions.

• Publish bulletins and communications as required.

• Promote dealer awareness and participation in key programs such as Fall Tire Booking Pre-mount Winter Tire and CPPP.

• Deliver integration content and support for Service Plus Training initiatives.

Qualifications:

Required Skills and Experience

• Successfully obtained a University degree or equivalent work experience

• Previous field sales experience

• Experience working with Dealer Fixed Operation Business Processes

• Previous Central Office Marketing Experience and familiarity with Marketing Processes

• Strong Interpersonal oral written and presentation skills

• Demonstrated leadership and influencing skills

• Demonstrated ability to organize and manage several projects at the same time

• Extensive analytical capability & experience with managing department/project budgets

• Provide guidance on programs to be leveraged by field team members

• Proven problem-solving skills

• Lead by influence

Preferred Skills and Experience

• Knowledge of GMCC Customer Care & Aftersales processes and systems

• Field Experience in Customer Care and Aftersales

• Knowledge of US Customer Care and Aftersales functions key people and processes

• Knowledge of Cognos Service Workbench GM Parts Sales Reporting System (SRS)

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits in addition to many others:

• Paid time off including vacation days holidays and supplemental benefits for pregnancy parental and adoption leave.

• Healthcare dental and vision benefits including health care spending account and wellness incentive.

• Life insurance plans to cover you and your family.

• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.

• GM Vehicle Purchase Plan for you your family and friends.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

About GM

Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.

Accommodations

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