Product Marketing Manager

Salary Range: $120000$160000/year (Range shown is for U.S.-based employees in San Francisco CA. Compensation outside the U.S. is adjusted fairly based on your countrys cost of living.)

Equity Range: Up to 0.10%

Location: San Francisco CA (Hybrid) OR Remote

Job Type: Full-Time (SF) OR Contract (Remote)

Experience: 3 years

About Firecrawl

Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API just a year weve hit millions in ARR and 70k GitHub stars by building the fastest way for developers to get LLM-ready data.

Were a small fast-moving technical team building essential infrastructure for the AI era. We value autonomy clarity and shipping fast.

About the Role

Were looking for a Product Marketing Manager to own the intersection of product developer experience and go-to-market. Youll be the connective tissue between what we build and how the world discovers itcoordinating launches crafting messaging and building systems that scale.

What Youll Do

• Own and coordinate product launches and Launch Weeks managing multiple stakeholders shifting timelines and competing priorities across Product Engineering DevRel and external partners

• Build GTM playbooks and messaging frameworks that work across different audiencesfrom indie hackers to enterprise teams

• Write technical content that serves developers actual needs: launch assets blog posts documentation and developer education materials

• Manage the monthly newsletter and collect product updates from teams across the company

• Use AI tools and LLMs to automate routine tasks conduct market research and analyze competitive positioning

• Write code utilities to track campaign performance market trends and developer sentiment

• Create partner onboarding workflows and coordinate joint marketing efforts across organizations with different planning cycles

• Build content and campaign systems that maintain quality during high-demand periods

• Conduct market research that provides actionable insights for product and marketing strategy

• Maintain brand consistency across multiple channels and partner collaborations

Who You Are

• 3 years in product marketing preferably at a developer-focused or B2B SaaS company (SeedSeries B experience a plus)

• You can writeboth technically and persuasivelyfor a developer audience

• Youre comfortable building systems from scratch and iterating fast

• Youve coordinated cross-functional launches with multiple stakeholders and tight timelines

• You have a high-agency mindset: you see what needs doing and start knocking things down

• Bonus: Youve written code (even simple scripts) and can navigate technical conversations

Benefits & Perks

Available to all employees

• Salary that makes sense $00/year OTE (U.S.-based) based on impact not tenure

• Own a piece Up to 0.10% equity in what youre helping build

• Generous PTO 15 days mandatory anything after 24 days just ask (holidays excluded); take the time you need to recharge

• Parental leave 12 weeks fully paid for moms and dads

• Wellness stipend $100/month for the gym therapy massages or whatever keeps you human

• Learning & Development - Expense up to $150/year toward anything that helps you grow professionally

• Team offsites A change of scenery minus the trust falls

• Sabbatical 3 paid months off after 4 years do something fun and new

Available to US-based full-time employees

• Full coverage no red tape Medical dental and vision (100% for employees 50% for spouse/kids) no weird loopholes just care that works

• Life & Disability insurance Employer-paid short-term disability long-term disability and life insurance coverage for lifes curveballs

• Supplemental options Optional accident critical illness hospital indemnity and voluntary life insurance for extra peace of mind

• Doctegrity telehealth Talk to a doctor from your couch

• 401(k) plan Retirement might be a ways off but future-you will thank you

• Pre-tax benefits Access to FSAs and commuter benefits (US-only) to help your wallet out a bit

• Pet insurance Because fur babies are family too

Available to SF-based employees

• SF HQ perks Snacks drinks team lunches intense ping pong and peak startup energy

• E-Bike transportation A loaner electric bike to get you around the city on us

Interview Process

1. Application Review

2. Intro Chat (25 min)

3. Deep Dive (30 min)

4. Paid Work Trial (12 weeks)

5. Decision

If youre a product marketer who can write for developers coordinate chaos and build systems that ship - lets talk.

Required Experience:

Manager