Growth Manager, Influencer Marketing

Company Overview

Hedra is a frontier artificial intelligence company for generative media. Were building world-leading models and beautifully simple software for turning your ideas into impact with backing from leading VCs at a16z Index Ventures and Abstract Ventures.

Weve grown to millions of creators on our platform. Now we need someone to make Hedra impossible to ignorethe brand that creators talk about that shows up in your feed that defines what AI video can be.

Summary

As Growth Manager for Influencer Marketing youll own Hedras cultural presence. Your job is to generate buzz build creator relationships and turn Hedra into a brand that punches way above its weight class. Youll spot trends before they peak move fast enough to capitalize on them and build a roster of creators who genuinely love the product.

This isnt a manage the calendar role. Its a make Hedra famous role. Youll have real budget real autonomy and a product that creators are already excited about. If youve been waiting for the chance to build something from scratch at a company with real momentum this is it.

What Youll Do

• Build the creator engine. Identify recruit and manage relationships with creators across TikTok YouTube Instagram and X. Develop a tiered strategy for micro and macro influencers spanning paid partnerships gifting and organic advocacy. Own the full lifecycle: outreach negotiation briefing contracts payments and performance tracking.

• Capitalize on cultural moments. Monitor platforms obsessively. When a trend breaks that Hedra can credibly participate in you move in hours not days. Build the internal relationships and processes that let you ship fast while maintaining strong influencer relationships.

• Generate viral moments. Dont just respond to culturecreate it. Develop campaigns and stunts designed to break through. Work with creators on content that showcases what Hedra can do in ways that make people stop scrolling.

• Scale organic social. Partner with product marketing and agency support to grow Hedras owned channels. Test formats optimize posting cadence amplify UGC and grow followers and engagement month-over-month.

• Measure what matters. Track influencer and social performance with clear attribution. Know which creators drive traffic which campaigns generate buzz and where to double down. Report on whats working and kill what isnt.

• Build the function. Establish the tools processes and playbooks that will scale. Manage agency and contractor relationships. Document what you learn. As we grow help identify and implement strategies and tactics that will take things to the next level.

Experience

• 5-10 years in influencer marketing social or creator partnerships. Youve done this beforeideally at a startup DTC brand gaming company or creator economy platform where you had to be scrappy.

• A portfolio of moments. You can point to specific campaigns that broke through. You know what worked what didnt and why. You have stories.

• Native platform fluency. You live on TikTok Instagram YouTube and X. You can name creators that will help Hedra expand our presence in AI and marketing ecosystems without Googling. You understand how social algorithms actually work.

• End-to-end influencer experience. Youve managed the full cycle: finding creators pitching them negotiating rates writing briefs managing deliverables tracking performance. Youre not above sending invoices.

• Speed and autonomy. Youve worked in environments where you had to move fast with imperfect information. You dont need hand-holding. You see gaps and fill them.

• Strong taste. You know the difference between a brand thats participating authentically and one thats trying too hard. You have opinions about whats good.

Bonus Points

• Experience marketing AI products creative tools or marketing platforms

• Your own social following or creator experience

• Relationships with creators in the AI tech or creative space

• Experience with influencer platforms (Grin CreatorIQ Aspire Passionfroot)

• Youve built influencer programs from zero before

• Experience building and maintaining a support system of agencies and freelancers

• Background in gaming entertainment or creator economy startups

What Makes Hedra Exciting

• The moment: AI content creation is exploding and Hedra is at the center of it. The product markets itselfyour job is to amplify that.

• The canvas: Youre not inheriting a mature program. Youre building it. The playbook you write will define how Hedra shows up in culture.

• The product: Creators already love Hedra. Youre not pushing something people dont wantyoure scaling enthusiasm that already exists.

• The team: Work in-person in San Francisco with builders from Figma NVIDIA Google Meta and TikTok who ship fast and think big.

• The upside: Series A timing means real equity real ownership and the chance to build something that matters.

What We Offer

Benefits:

• Competitive compensation and equity

• 401k

• Healthcare (Silver PPO Medical Vision Dental)

• Lunch and snacks at the office

Required Experience:

Manager