Head of Consumer Growth

About Hedra:

Hedra is a frontier artificial intelligence company for generative media. Were building world-leading models and beautifully simple software for turning your ideas into impact with backing from leading VCs at A16Z Index Ventures and Abstract Ventures

Weve grown to millions of creators on our platform and are at our next big inflection point: building the growth engine that takes us to the next level of rapid scalable growth.

What makes Hedra exciting:

• Timing: AI video is exploding and were positioned at the forefront of this transformation

• Impact: Join on the ground floor - youll be our first dedicated consumer growth hire with direct influence on company trajectory

• Team: Work in-person in San Francisco with a world-class team of builders with experience at companies including Figma NVIDIA Google Meta and TikTok.

• Autonomy: Own the consumer growth stack from day one with high visibility to leadership

Role Description

As our Head of Consumer Growth youll be the architect and driver of consumer acquisition activation and monetization. Youll design and run growth experiments across social/influencer paid media SEO and emerging channels like Generative Engine Optimization and youll work closely with GTM Engineering and Product to optimize the full funnel from awareness through free-to-paid conversion.

This is a zero-to-one role. Starting as a hands-on individual contributor youll build foundational systems test new strategies and tactics establish repeatable playbooks and scale what works. As growth compounds youll hire and lead a consumer growth team.

Were looking for a builder who thrives in ambiguity moves with speed learns from failures fast and has the analytical rigor to turn experiments into revenue-driving machines.

What Youll Do

Acquisition & Channel Strategy

• Design and execute acquisition campaigns across social/influencer paid social (Meta TikTok YouTube) and organic channels like SEO/GEO.

• Build and manage relationships with creators influencers and brand partners who can authentically showcase Hedra to their communities

• Test and validate new channels with disciplined experimentationscale what works kill what doesnt

• Own CAC LTV and channel ROI metrics; drive profitable efficient growth

Growth Experimentation & Analytics

• Establish and run a growth experimentation framework with clear hypotheses success metrics and decision criteria

• Launch rapid tests across messaging audiences creative landing pages and offers

• Partner closely with GTM to instrument tracking build dashboards and extract insights from data

• Report weekly on the growth dashboard: traffic signup activation conversion revenue

Conversion & Lifecycle Marketing

• Optimize free-to-paid conversion funnels in close partnership with Product and Product Marketing

• Implement foundational lifecycle marketing (email in-app messaging) to drive activation engagement and upgrades

• Identify friction points in onboarding and activation flows; design and test improvements

Community & Creator Programs

• Grow and steward community initiatives (Discord creator programs) that turn users into advocates and evangelists

• Develop playbooks for user-generated content creator showcases and organic amplification

• Build the foundation for community-led growth with plans to hire dedicated support as programs scale

Agency & Vendor Management

• Manage relationships with agencies and vendors for campaign strategy and execution.

• Allocate spend within approved budgets making strategic trade-offs between channels and campaigns

Team Building

• Start as an IC with potential to hire and lead a consumer growth team as growth scales.

Team Overview

Youll join Hedras Marketing team reporting directly to the Head of Marketing.

What Were Looking For

Required Qualifications:

Experience & Background:

• 5-10 years in growth marketing performance marketing or growth product roles

• Startup DNA is highly valued: Proven success building growth functions at early-stage companies (seed through Series B) ideally as a first or early growth hire

• Director Senior Director or Head of Growth level experience (Senior Manager considered for exceptional candidates with the right trajectory)

• Track record of driving measurable growth in user acquisition and revenue in B2C tech ideally consumer apps creator tools or AI products

Growth Expertise:

• Deep hands-on expertise in 2-3 of: social/influencer marketing paid social advertising SEO/SEM community growth or lifecycle marketing

• Proven ability to build and scale acquisition channels from scratchcomfort with zero-to-one experimentation

• Understanding of product-led growth (PLG) models and self-serve conversion funnels

• Experience designing and running growth experimentation frameworks with clear metrics and learnings

• Highly analytical: comfortable with funnels cohorts attribution modeling and making data-informed decisions

Mindset:

• Scrappy and hands-on: You launch campaigns yourself write copy set up ads and dont wait for perfect conditions

• Resilient and optimistic: Youve succeeded despite ambiguity constraints and setbacks in startup environments

• Mission-driven: Youre energized by the challenge of building something from nothing with a small focused team

• High agency: You see gaps propose solutions and execute without needing detailed direction

• Experimentation mindset: Comfortable with failure as a learning tool; you move fast and iterate based on data

• Realistic expectations: You understand startup life and you thrive in it

Nice-to-Have / Bonus Points

• Experience marketing to creators designers prosumers or technical audiences

• Experience with AI products creative tools video platforms or design software

• Strong experience with analytics platforms (PostHog Hex Google Analytics etc.)

• Prior experience at a company that achieved viral growth or built strong network effects

• Community management experience (Discord Reddit creator communities)

• Familiarity with attribution modeling incrementality testing or advanced analytics

• Prior management experience or demonstrated ability to mentor and develop team members

What We Offer

• Benefits:

  • Competitive compensation and equity

  • 401k

  • Healthcare (Silver PPO Medical Vision Dental)

  • Lunch and snacks at the office

Required Experience:

Director