Director of CRM & Loyalty Marketing – U.S. Vision Care

At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at

Job Function:

Job Sub Function:

Job Category:

All Job Posting Locations:

Job Description:

About Vision

Fueled by innovation at the intersection of biology and technology were developing the next generation of smarter less invasive more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments Ready to join a team thats reimagining how vision is improved Our Vision team solves the toughest health challenges. Help combine cutting-edge insights science technology and people to encourage eye care professionals and patients to proactively protect correct and enhance healthy sight for life. Our products and services address these needs from the pediatric to aging eye in a patients lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at are searching for the best talent for a Director of CRM & Loyalty Marketing U.S. Vision Care. The role is based in Jacksonville FL.

Purpose: We are seeking a strategic and visionary Director of CRM & Loyalty Marketing to lead the evolution of our customer relationship management capabilities within U.S. Vision Care. This role is pivotal in shaping the future state of loyalty for the ACUVUE Brand of Contact Lenses harnessing our data to deepen consumer engagement optimize the purchase funnel and foster long-term loyalty. The ideal candidate will bring a blend of strategic leadership data-driven decision-making and innovative thinking to elevate our CRM initiatives and drive meaningful business growth.

Reporting directly to the Sr. Director of Consumer Marketing this leader will collaborate across consumer and professional marketing brand and ecommerce teams to maximize the impact of our CRM efforts ensuring they are aligned with our broader organizational goals.

You will be responsible for:

• Strategic Leadership:Define and execute the vision for CRM at U.S. Vision Care including future state design capabilities and roadmap to maximize consumer insights and engagement.
• Data Maximization:Leverage existing consumer data to develop sophisticated data analytics and data science segmentation personalized communications and targeted campaigns that nurture consumers through the entire purchase journey.
• Consumer Lifecycle Management:Oversee the end-to-end consumer relationship lifecycle ensuring a seamless personalized experience that drives acquisition retention and loyalty.
• Innovation & Technology:Identify and implement innovative CRM tools platforms and automation solutions that enhance operational efficiency and customer experience.
• Cross-Functional Collaboration:Partner with Brand Marketing eCommerce Digital and Sales teams to develop integrated CRM strategies that support business objectives.
• Performance & Insights:Establish KPIs and analytics frameworks to monitor CRM effectiveness campaign performance and customer lifetime value providing actionable insights for continuous improvement.
• Data Governance & Compliance:Ensure all CRM activities adhere to industry regulations ethical standards and data security protocols.

Qualifications:

• Bachelors degree required; MBA or advanced degree preferred.
• 10 years of progressive experience in sales marketing or CRM leadership roles preferably within MedTech healthcare or consumer health industries.
• Proven success in developing and executing large-scale CRM strategies that significantly impact customer engagement and business growth.
• Deep expertise in CRM platforms (e.g. Salesforce HubSpot) and data analysis tools with a track record of leveraging data to drive personalization and lifecycle marketing.
• Strong leadership skills with experience managing cross-functional teams and influencing at all organizational levels.
• Demonstrated ability to challenge the status quo lead change and implement innovative solutions.
• Excellent communication collaboration and stakeholder management skills.

Willingness to travel up to 30% domestically based in Jacksonville Florida.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity age national origin disability protected veteran status or other characteristics protected by federal state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants needs. If you are an individual with a disability and would like to request an accommodation external applicants please contact us via internal employees contact AskGS to be directed to your accommodation resource.

#LI-VY1

#LI-Onsite

Required Skills:

Preferred Skills: