Director of Loyalty Marketing
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Job Location:
Bradenton, FL - USA
Monthly Salary:
Not Disclosed
Posted on:
21 hours ago
Vacancies:
1 Vacancy
Job Summary
If youre seeking a career with a company that encourages authenticity rewards innovation and provides stability and work/life harmony then Bealls Inc. is the place for you! At Bealls Inc. our associates have a shared responsibility to each other that has fueled our considerable retail industry success. Here youll find a blend of tenured associates with deep company knowledge working alongside talents from national and international retailers various industries and recent graduates all united by a shared vision.
WHO WE ARE:
We are a group of passionate people who utilize our unique talents to help our guests outfit their families for less.
We strive to hire and develop talented and diverse associates by fostering a culture of inclusion respect and authenticity that benefits from and thrives on a wide range of skills styles backgrounds and experiences.
We believe we are better when we work together leveraging collaboration and relationships throughout our organization and the broader retail industry to help accomplish our goals.
We are continuously pursuing solutions that address environmental impact and advance sustainable practices while strengthening relationships with our communities our associates and our industry partners.
Practices that associates experience when joining include Authenticity Acceptance Accountability Empowerment Gratitude Openness Presence and Transparency.
WHY JOIN BEALLS INC.:
Location: Our corporate offices are in beautiful and sunny Bradenton FL. We offer corporate associates the flexibility of hybrid work schedules with variations by department.
Stability: We are a financially strong multi-billion-dollar growing organization that has been around for 110 years! We have over 650 retail stores across 22 states under bealls Bealls Florida and Home Centric store brands along with 50 exclusive brands in our stores!
Benefits: We provide weekly pay and comprehensive benefits health and wellness perks including paid time off and retirement saving plans because associate well-being is a priority.
Growth: We focus on cultivating internal talent and educating new members of the organization through numerous training programs and learning tools. This is accomplished through continuous professional development at all levels in the classroom in the field and on the job.
Connection: Surround yourself with others who find purpose passion and fulfillment in their work with an organization that believes in making communities safer and healthier for generations to come.
Learn even more at on Business
Director of Loyalty Marketing
Impact on Business:
As an executive leader on the Marketing team you will drive strategies that maximize lifetime value and engagement with our existing and lapsed guests. This role owns the strategy and execution of Bealls Inc.s Loyalty Program Private Label Credit Card (PLCC) marketing and CRM initiatives ensuring seamless integration and actionable insights across guest touchpoints.
Youll lead loyalty and CRM strategies collaborate across departments to optimize PLCC performance and partner with IT and third-party vendors to maintain a clean robust guest database. Your work will shape guest acquisition and retention strategies bringing guest perspective into every part of our business from Store Operations and Merchandising to Real Estate and Marketing.
Summary of Duties and responsibilities:
Strategic & Technical
Develop strategies campaign designs forecasts and measurement plans for guest acquisition retention loyalty and PLCC guests and other segments.
Analyze guest data from multiple sources (loyalty program surveys mosaics) and turn insights into actionable recommendations.
Communicate complex data into actionable insights tailored to various audiences.
Drive CRM strategies and grow a best-in-class Loyalty Program.
Collaborate on multi-channel marketing campaigns and content strategies.
Partner with IT and vendors to ensure MarTech solutions enable data connectivity for campaigns.
Build manage and continuously improve predictive models and guest segmentation strategies with third-party partners.
Deliver key-level presentations that highlight key insights and decision drivers with strong storytelling and visualization techniques.
Be entrepreneurial analytical and innovative always see the bigger picture.
Tactical & Production
Perform ad hoc analyses and reporting to support loyalty and portfolio strategies.
Ensure data integrity consistency and cleanliness across platforms.
Execute test-and-control measurements for campaigns.
Manage list pulls for direct mail email SMS and digital campaigns.
Integrate guest initiatives across stores real estate digital and traditional media channels.
Work cross-functionally with marketing merchants merchandising store operations and real estate teams.
Leadership Responsibilities
Lead and develop the marketing analytics function including training planning goal setting future hiring and performance management.
Partner with third-party vendors and technology providers for joint business planning.
Qualificationsand Attributes:
Bachelors degree preferred.
Minimum of 7 years of marketing experience including loyalty marketing analytics & insights CRM and campaign strategy.
Experience leading people.
Ability to balance strategic vision with hands-on execution.
Executive presence.
Highly organized collaborative and adaptable in a fast-paced retail environment.
Strong verbal and written communication skills.
Proficiency in Microsoft Office and familiarity with BI tools (Tableau Power BI) SQL retail POS systems and other tools.
Knowledge of basic retail forecasting acumen.
Preferred: Knowledge of customer data privacy marketing compliance (email SMS) and digital marketing best practices.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Bealls, Inc. is a privately held company, rich in tradition, still owned by the founding family. Founded in 1915, Bealls has grown to over 600 stores with online destinations at beallsflorida.com, burkesoutlet.com, and homecentric.com. Bealls Stores and beallsflorida.com are owned and ... View more
