Direct Marketing Manager Monster Hunter Now

Niantic Labs creator of hit games including Pokémon GO Monster Hunter Now and Pikmin Bloom is seeking a Direct Marketing Manager to help shape the future of Monster Hunter Now by designing high quality game experiences that delight and engage our avid players. Were a fast paced multi-disciplinary team of game makers software developers and creative professionals based in Tokyo San Francisco and this role you will lead direct marketing from strategy through execution streamlining lifecycle communications and driving player engagement retention and monetization; living up to the ambitious vision for Monster Hunter Now helping merge the virtual with the real world and inspiring people to explore together!

Responsibilities

• Craft messaging strategies that are deeply aligned with in-game progression event rhythms and other strategic initiatives
• Drive end to end user communication implementation from planning to copywriting creative production and release
• Improve campaign performances through A/B testing segmentation and user survey insights
• Build trust and collaborate with Product Live Operations Product Marketing Data Science Community and Design teams to align in-game progression event rhythms and overall messaging to direct communication
• Collaborate with Engineering teams to ideate test and release new in-game features designed to enhance or improve customer experiences for Direct Marketing channels
• Act as a driver of culture on the team fostering learning collaboration player centricity and excellence with an outcome oriented mindset
• Required in-office 3 days per week on Tuesday Wednesday and Thursday

Qualifications

• 5 years experience in a hands-on lifecycle or growth marketing role familiar with the standard methodologies of email push notification in-app message and SMS channels understanding lifecycle marketing and user journey optimization preferably in the tech gaming or mobile app industry
• Sound record of building and shaping the planning and execution of data driven marketing campaigns across communication channels including A/B experimentation.
• Experience in working closely with Product and Engineering team to set up attributes and triggered events based on user lifecycle management needs
• Solid HTML and debugging skills
• Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice
• Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications including synchronous interactions with others
• Deep understanding and/or fandom of the Monster Hunter franchise

Please ensure that the résumé/CV you attach is written in English.

About Scopely

Scopely is a leading video game and global interactive entertainment company home to many of the worlds most beloved and enduring experiences including two of the most successful mobile games of all-time MONOPOLY GO! and Pokémon GO along with Stumble Guys Star Trek Fleet Command MARVEL Strike Force WWE Champions the Scrabble franchise Yahtzee With Buddies and many others. Across mobile web PC and console Scopely creates develops publishes and live-operates one of the most diversified and award-winning portfolios in the games industry bringing hundreds of millions of players together through a shared love of play.

Founded in 2011 Scopely is powered by its exceptional team including thousands of world-class gamemakers around the globe a distinctive tenet-driven culture and its proprietary technology platform Playgami. Together these strengths have fueled Scopelys position as the #1 mobile games company in the U.S. and #2 globally generating more than $10 billion in lifetime revenue. Whether building global sensations like MONOPOLY GO! from the ground up or expanding through strategic acquisitions including the FoxNext GSN and Niantic games businesses Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the 100 Most Influential Companies in the World by TIME magazine and one of Fast Companys Worlds Most Innovative Companies and Best Workplaces for Innovators Scopely believes that video games can be a force for good creating meaningful connections vibrant communities and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information visit: to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @.