EAM-Sales & Marketing-AAA

JOB SUMMARY

As Executive Assistant Manager - Sales and Marketing you will lead the commercial strategy for The Ritz Carlton shaping demand and driving revenue across rooms groups and catering within a large complex luxury hotel environment (typically 300 peak rooms with significant local catering and significant Food & Beverage revenue). You will lead a high performing team across proactive and reactive sales with full accountability for delivering booking targets and total revenue will bring the brands service strategy to life throughout the sales journey building long term value based relationships with key customers and partners and ensuring the hotel is positioned effectively across the right sales channels including area sales support sales office functions and electronic lead a luxury setting reputation and relationships are as critical as results. You will oversee the marketing budget to deliver property specific objectives promotions and collaterals and collaborate closely with Marriott Digital Services and drive regional marketing communications to maximize Marketing rooms and Food & Beverage will lead inspire and develop a high performing Sales & Marketing team setting clear direction priorities and standards of excellence aligned with The Ritz Carlton brand. With a strong focus on coaching capability building and performance management you will create an environment where associates are empowered to succeed grow professionally and consistently deliver exceptional commercial outcomes. You will foster collaboration across sales marketing and key hotel stakeholders ensuring the team operates with discipline accountability and a shared commitment to service excellence relationship building and long term value will also play a pivotal role in strengthening the hotels presence within luxury sales ecosystems including collaboration with luxury travel advisors and participation in recognized luxury travel programs.

CANDIDATE PROFILE

Education and Experience

Required:

2-year degree from an accredited university in Business Administration Marketing Hotel and Restaurant Management or related major; 4 years experience in the sales and marketing or related professional area.

OR

4-year bachelors degree in Business Administration Marketing Hotel and Restaurant Management or related major; 2 years experience in the sales and marketing or related professional area.

Preferred:

4 year college degree.

Demonstrated skills in supervising a team.

Lodging sales experience.

Hotel industry work experience demonstrating progressive career growth and a pattern of exceptional performance.

CORE WORK ACTIVITIES

Sales Strategy & Execution

• Develops and executes strategic account plans.
• Leads both proactive and reactive sales efforts to drive occupancy RevPAR and market share.
• Partners with Regional Marketing Communications to define and deploy marketing communication activities.
• Analyzes market conditions economic trends competitive data (STAR reports comp shopping) and customer intelligence to adjust sales strategy.
• Research competitor sales strategies and identifies growth opportunities.
• Participates in weekly and long-term sales strategy meetings and recommends innovative marketing initiatives.
• Evaluates and supports participation in Area Sales Group Sales and other sales channels.
• Serves as the primary sales contact for the General Manager property leadership Area Sales & Marketing
• Acts as the property expert on sales processes contracts and account deployment.
• Coordinates closely with Revenue Management Event Management Marketing and other hotel departments.
• Participates in sales calls to acquire and close new business.
• Identifies public relations opportunities and supports crisis communications as needed.
• Executes Marriott Customer Service Standards brand initiatives and operational sales activities (proposals contracts correspondence).
• Ensures seamless handoff between sales and operations while delivering high service levels.
• Monitors and resolves guest issues resulting from the sales process.
• Drives revenue growth expense control and return on investment for ownership and Marriott.
• Supports regional and national promotions and performs other duties as business needs require.

Customer & Relationship Management

• Builds strong relationships with customers by understanding their business needs and delivering tailored solutions.
• Drives customer satisfaction and loyalty before and during programs/events.
• Develops partnerships with local organizations to enhance brand awareness.
• Maintains strong internal stakeholder relationships.
• Strengthens community and public relations through participation in trade shows and client events.
• Develops deep understanding of target customers service expectations and business challenges to deliver value-based solutions.

Leadership & Talent Management

• Develops sales goals and strategies aligned with brand and business objectives.
• Executes sales strategies to achieve booking and revenue goals
• Coaches the team on effective strategies and aggressive goal setting.
• Ensures full utilization of Marriott International demand initiatives.
• Partners with HR and other departments to ensure compliance with regulations and labor requirements.
• Attracts develops retains and plans future sales talent to support market growth.
• Establishes effective structures processes performance management and accountability.
• Sets goals and manages performance using the Peak Performance Process.
• Forecasts talent needs manages recruitment and minimizes turnover.
• Actively recruits top sales talent from competitors.
• Supports tools and training for catering and sales solution excellence.
• Champions leadership development succession planning and diversity.
• Trains mentors and develops sales associates and cross-functional leaders.
• Provides day-to-day leadership to achieve property sales objectives.
• Evaluates and optimizes participation across all sales channels.
• Manages the sales & marketing budget to support property-specific campaigns and revenue goal