Brand Manager

Job Description

Are you passionate about bringing innovative and impactful local marketing campaigns to life while building a beloved brand for the future

Join the LEGO Group and help deliver best-in-class marketing that recruits and excites the builders of tomorrow!

No relocation assistance is provided for this role.

Core Responsibilities

• Work independently to drive assigned portfolio/franchises for LEGO Japan with product passion and experience consumer and shopper centric mindset integrated go-to-market approach (digital content EC and retail driven) to achieve the target of business.

• Develop insights-led communications and campaigns which are fresh creative and brand encouraging to audiences with local relevancy to generate strong and sustainable consumer demand.

• Orchestrate multi-touch point content planning. Work cross-functionally with key partners to gear the owned / earned / shared / paid (OESP) activities enabled by content towards sales and brand impact.

• Collaborate closely with multiple business functions as the leading function including sales operations e-commerce etc. to drive up the growth of assigned category.

• Will have accountability for a range of marketing specialties such as media digital PR EC and etc.

• Closely work with global and region team to understand the global strategy positioning and support plan and influence the development of global portfolio & creative to ensure products and campaigns are relevant within Japan market.

Play your part in our team succeeding

LEGO Japan is one of the key markets for APAC region of The LEGO Group. Our organization consists Sales Marketing Operation Finance and HR department and the size of the organization is approximately 60 including temporary workers.

The Marketing team is made of 5 teams; Brand Marketing Trade Marketing Digital Marketing PR & Partnership and Marketing Planning.

This role sits in brand marketing generating consumer demand and driving the business targeting core audience Kids 6-12 preschool and Teen/Adults.

Do you have what it takes

• Minimum 5 years of experience in consumer brand marketing managing multiple brands and portfolio. Strong experience in brand marketing preferably in consumer goods or lifestyle brands.

• Strong verbal and written communication skills in both Japanese (Business level proficiency) and English language to collaborate with colleagues globally.

• Experience in working with kids and families as an audience is a plus but not mandatory

• Strong understanding Audience First approaches and experiences in developing integrated marketing campaigns/activations in collaborations with Trade/Digital teams

• Strong capabilities to collaborate and influence internal cross-functions and external agencies to overcome obstacles.

• Results orientated with successful experience in decision making analytics time management and market innovation skills

• Effective presentation and writing skills with the ability to convey a compelling and concise message and to engage and inspire colleagues

• Ability to work in complex organizations with constraints on processes resources and flexibilities

• Ability to work independently and to collaborate within a team.

• Ability to think strategically while still focusing on immediate short term tasks.

• Cross functional and cross cultural interest.

• Domestic and International travel may be required

• Curious and fun!

#LI-JL3

Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.

Whats in it for you

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.

Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Thank you for sharing our global commitment to Childrens Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.