Content Editor & Copywriter

Were looking for a content editor and copywriter at AppTweak. Youll work closely with the Senior Content Marketing Manager to bring our content vision to life across blogs video and social. Youll take the time to deeply understand our product and users write authentically for different personas and apply your sharp editorial eye to refine AI-generated content into polished on-brand work that resonates with our audience.

In addition to writing blogs youll help manage our social presence and create videos to expand AppTweaks brand presence. You spot messaging gaps ask good questions and bring ideas about how our content can work harder for the business.

Important: Youre genuinely excited about testing new tools and exploring AI workflows not just following playbooks and you bring both craft and curiosity to everything you do.

Location: Brussels hybrid.

Key responsibilities:

Content creation & editing

• Write & refine blog posts that establish AppTweaks app marketing expertise and grow our visibilityfrom AEO and SEO to thought leadership style blog posts.

• Work with subject matter experts to create blogs and edit for clarity brand voice & impact.

• Leverage AI to scale content creation without losing quality or authenticity.

  
  

Social media strategy

• Help manage our LinkedIn presence with intention. Youre bringing new ideas to the table every month and informing us of ideas to apply to the AppTweak LinkedIn page based on the latest trends.

• Provide strategic guidance by connecting product launches brand initiatives and current best practices to our LinkedIn efforts.

• Develop thought leadership posts for internal AppTweak experts

• Dig into AppTweaks platform for insights to use on our different channels.

  
  

Video creation

• Write punchy video scripts for both YouTube & LinkedIn. This includes 15-second shorts to 4-5 minute educational videos.

• Repurpose webinars and event pics into crisp clips.

• Help subject matter experts film themselves at the office.

• Bring to the table exciting video ideas and trends to try.

Requirements:

Must have:

• Bachelors in Marketing Communication English or any relevant field.

• Exceptional writing editing and oral skills in English.

• 3 years experience in a similar role with a strong portfolio to back it up. Youve written blogs and managed social media before. You understand how different platforms require different voices.

• Incredible editing skills with a sharp eye for detail. You can catch factual errors inconsistencies awkward phrasing and generic AI patterns.

• Keen understanding of copy needs by channel (social blog guide etc.) .

• Maintain deadlines social media and video calendars with the ability to prioritize your tasks and report back on them.

• Excellent cross-team communication: Youre in regular sync with product HR and our broader team. Over-communication is your go-to.

• Curiosity about AI in content marketing combined with strong editorial judgment. You know how to leverage AI for efficiency while maintaining quality and authenticity and youre open to trying new AI tools and platforms.

Nice-to-have:

• Industry experience in writing app marketing or tech at large content.

• WordPress Hubspot and AirOps experience

• Examples of how youve leveraged AI in content marketing or social media

About AppTweak

AppTweak is the trusted App Store Marketing & Intelligence Platform for mobile leaders worldwide; we provide innovative solutions that help apps and games optimize their App Store presence and increase downloads.

For 10 years companies including Uber Adobe and Zynga have trusted our unique metrics actionable insights and expertise to make informed decisions and achieve long-term success in the competitive mobile market.

Driven by data science and a human-centered approach AppTweak is recognized for its innovative features and rapid growth. We have been awarded ASO Tool of the Year and App Data Platform of the Year by the App Growth Awards and have been four times recognized as one of the fastest-growing technology companies by Deloitte Belgium.

Today we are a team of 120 people based in 7 offices around the globe (Brussels San Francisco Bengaluru Tokyo Seoul London and Beijing) supporting more than 2000 customers worldwide.

Becoming an Apple Certified partner for Apple Ads this year means were entering our fast growth stage and are looking for ambitious individuals to join our team!