Marketing Communications Manager Protein Processing Group

POSITION SUMMARY:

The Marketing Communications Manager is responsible for developing and executing strategic marketing communications initiatives that align with business objectives and drive measurable growth and ROI for the Operating Group and its brands. This position directs the development of content and marketing programs that support the entire lifecycle from lead generation to customer acquisition. The Marketing Communications Manager oversees multi-channel marketing campaigns including tradeshows and events digital and email campaigns ABM programs advertising PR web and social media communications and content. The role collaborates closely with sales product management and lifecycle services teams to support the companys strategic priorities.

ESSENTIAL RESPONSIBILITIES:

Marketing Communications Strategy

• Develop the companys marketing communications plan and manage its execution by aligning tools channels and messaging into a coordinated set of actions that achieves the companys revenue and growth goals in its targeted end markets customer segments and regions.
• Ensure alignment of all marketing communications with corporate branding strategy and design standards.
• Monitor and review effectiveness and return on investment of various marketing communications channels campaigns and promotions.

Content Development Campaign and Event Management

• Lead the development of compelling content for customer stories website email campaigns social media and sales enablement materials (brochures presentations videos photography and other mar com assets.)
• Develop and manage marketing content calendar.
• Oversee PR and advertising.
• Manage the marketing events including planning logistics coordination and on-site execution for industry trade shows. Work closely with Corporate and Operating Group Tradeshow Coordinator(s) to ensure alignment on strategy and messaging.
• Support new product commercialization by developing marketing materials sales tools training materials and promotional campaigns.
• Collaborate with human resources to support employee communications to ensure a climate (internal branding) that attracts retains and motivates top quality talent. Develop content for company employee communication app Equipd.
• Utilize design tools such as Photoshop Illustrator and Indesign to support internal and external graphics design resources as needed.

Digital Presence & Lead Generation

• Plan develop and execute demand-generation campaigns featuring targeted e-mail marketing webinars and other digital communications and promotions to generate
• Marketing Qualified Leads for sales. Create lead engagement and nurturing programs to support opportunities moving through the sales pipeline.
• Establish lead scoring and tracking metrics.
• Manage website optimization social media sites SEO/SEM campaigns.
• Manage company social media channels and consistently deliver new relevant content to audiences.
• Track and report on campaign analytics using martech tools such as Marketo Salesforce and Showpad.

Market & Channel Development

• Identify and drive marketing actions and campaigns targeting new verticals and customers.
• Conduct market analysis and competitive intelligence.
• Develop ABM (Account-Based Marketing) programs and support channel partner programs.

Budget & Vendor Management

• Manage marketing communications budget and track ROI.
• Maintain relationships with external vendors and agencies (branding PR marketing automation consultants

POSITION REQUIREMENTS:

• Bachelors degree in Marketing Communications or related field.
• Proven experience in marketing communications preferably in a B2B or industrial environment.
• Strong leadership and project management skills.
• Expertise in digital marketing content development and campaign execution.
• Proficiency with marketing automation and CRM tools (Marketo Salesforce).
• Skills in graphic design and visual communication tools preferred.
• Excellent written and verbal communication abilities.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Familiarity with global marketing operations and multi-regional messaging.
• Understanding of technical or engineered product marketing
• Travel approx. up to 25% for tradeshows events and meetings

DESIRED CHARACTERISTICS:

• Excellent verbal and written communication skills and the ability to collaborate across departments.
• Solid command of marketing terminology
• Sense of urgency and a demonstrated ability to meet deadlines
• Process oriented organized and demonstrates strong project management and follow-through skills
• High level of personal enthusiasm and self-motivation
• Drives for results
• Readiness to adapt to new processes/technologies and work as a change agent with internal team members
• Inspires trust and open communication
• Clearly expresses oneself orally and in writing
• Strong creative design skills
• Engages inspires and motivates

ADDITIONAL INFORMATION:

Duravant is a global engineered equipment company with an over 100-year operating history. Through our portfolio of operating companies we deliver trusted end-to-end process solutions for customers and partners through engineering and integration expertise project management and operational excellence. With worldwide sales distribution and service networks we provide immediate and lifetime aftermarket support to all the markets we serve in the food processing packaging and material handling sectors. Duravants market-leading brands are synonymous with innovation durability and reliability.