Sr Marketing Manager

We are seeking an experienced Senior Marketing Managerwith deep expertise inmarketing automation CRM lifecycle marketing and customer journey optimization. This role is perfect for a data-driven marketer who can build refine and scale retention and acquisition programs across email SMS and web.

This leader will also play a key role in improving our website experience and SEO performance ensuring patients have a seamless intuitive digital journey and accurate up-to-date content across all locations and service lines.

This is a high-impact cross-functional role supporting growth engagement and the overall digital experience across a multi-location healthcare organization.

Marketing Automation & CRM (Primary Focus)

• Lead the strategy and execution of omni-channel lifecycle programs (email SMS appointment reminders reactivation onboarding).
• Build and optimize customer segments using CRM and behavioral data to personalize communication and maximize conversions.
• Develop automated journeys to retain existing patients and acquire new ones collaborating closely with Operations Call Center and Digital teams.
• Manage and improve core marketing automation platforms (e.g. Iterable Dynamics HubSpot Salesforce Marketing Cloud Marketo).
• Monitor channel performance deliverability opt-outs and engagement metrics; identify opportunities to optimize cadence content and targeting.

Customer Journey & Experience

• Map analyze and enhance end-to-end customer journeys removing friction and identifying opportunities to increase booking rates and follow-through.
• Partner with internal stakeholders to ensure consistent patient communication across digital call center and in-office touchpoints.
• Use behavioral insights and data to improve conversion paths throughout the lifecycle.

Website UX & SEO (Expanded & Enhanced)

• Own the strategy and optimization of key website journeys to support patient acquisition and retention.
• Collaborate with digital teams IT and SEO vendors to enhance site architecture navigation landing pages and multi-location pages.
• Oversee ongoing content updates to ensure accuracy consistency and strong UX across brand service and location pages.
• Improve technical and on-page SEO performance including metadata schema headings and keyword alignment.
• Leverage analytics (GA4 GSC heatmaps CRO tools) to identify drop-offs run A/B tests and propose UX enhancements that support stronger conversion rates.
• Ensure that web content aligns with marketing campaigns customer journeys and patient communication strategies.

Content & Creative Collaboration

• Translate marketing strategy into compelling creative briefs for digital campaigns landing pages and automated journeys.
• Maintain consistent brand voice and messaging across channels.
• Partner with Creative and Digital teams to develop high-performing campaign assets.

Analytics & Optimization

• Own KPI tracking for CRM SMS email and web performance.
• Create and maintain dashboards analyze trends and present insights to leadership.
• Use data to guide decision-making around segmentation content cadence UX and SEO.

• 610 years of experience in digital marketing CRM lifecycle marketing or marketing automation.
• Hands-on experience with marketing automation and CRM platforms(Iterable Dynamics HubSpot Salesforce Marketo etc.).
• Strong knowledge of customer journeys segmentation and lifecycle strategyfor retention and acquisition.
• Demonstrated experience improving website UX content accuracy and SEO performance.
• Familiarity with analytics and testing tools (GA4 Search Console Looker Tableau Hotjar Optimizely etc.).
• Excellent project management and cross-functional collaboration skills.
• Strong communication skills with experience working across Operations IT Digital and external vendors.
• Experience in healthcare multi-location retail or service industries preferred.