The job description is as below:
We are looking for an experiencedPPC Executiveto join our digital marketing team and take ownership of paid advertising campaigns across platforms likeGoogle AdsMeta(Facebook/Instagram) Ads and other paid media channels. The ideal candidate will have a strong understanding of campaign management analytics and ROI-driven strategy.
Key Responsibilities:
Plan manage and optimize paid campaigns onGoogle Ads Facebook Ads and other platforms.
Conduct thoroughkeyword researchandcompetitor analysisto improve campaign performance.
Monitor and analyzecampaign metrics(CTR CPC CPA ROAS etc.) and prepare regular performance reports.
Write compelling ad copy and optimize landing pages for better conversions.
Conduct A/B testing for ad creatives and bidding strategies.
Set up and manage GA4 reporting and conversion tracking across all paid platforms to ensure accurate performance measurement.
Collaborate with the design and content teams for campaign assets.
Stay updated with the latest trends and changes in the PPC landscape.
Required Skills & Qualifications:
Bachelors degree in Marketing Business or a related field.
34 yearsof proven experience inPPC management and paid advertising.
Strong knowledge ofGoogle Ads Facebook Ads Manager Google Analytics Google Tag Manager and related tools.
Ability to manage multiple campaigns across different channels.
Analytical mindset with strong attention to detail.
Proficiency in Excel/Google Sheets for data handling and reporting.
Preferred:
Experience with remarketing audience segmentation and lead generation campaigns.
Google Ads or Meta Blueprint Certification is a plus.
Knowledge of programmatic or display ad platforms is an advantage.
What We Offer:
Competitive compensation and incentives.
A collaborative and data-driven work environment.
Opportunity to lead and grow within the digital marketing function.
Exposure to national and international ad campaigns.
For further details please call Megha on or you can share your candidature on