CRM & Retention Manager
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Job Summary
Job Description
CRM & Retention Manager
London (Hybrid minimum 2 days in-office)
Salary: 40000
Permanent full-time
Im recruiting on behalf of a fast-growing award-winning D2C food & lifestyle brand for a CRM & Retention Manager to take ownership of customer retention across the business.
This is a hands-on manager-level role reporting into the Senior Marketing Manager with no direct reports. The successful candidate will be confident owning CRM end-to-end and acting as a subject-matter expert from day one.
The Role
Youll be responsible for developing and executing retention strategies across email marketing and loyalty with a particular focus on evolving a recently relaunched loyalty programme that has strong foundations and clear scope for growth.
Key responsibilities include:
Owning CRM and retention strategy across email and loyalty
Managing and optimising the loyalty programme to drive engagement and LTV
Delivering BAU and campaign-based email marketing across the customer lifecycle
Building and optimising automated flows (welcome birthdays gifting reactivation post-purchase)
Using customer segmentation and performance data to inform decisions
Reporting on CRM performance retention metrics and ROI
Collaborating with e-commerce creative and content teams to improve repeat purchase
About You
2 years experience in CRM and/or retention marketing
Strong analytical skills with a data-led mindset
Hands-on experience with email platforms automation and segmentation
Comfortable owning CRM independently and making strategic decisions
Experience with e-commerce and loyalty programmes strongly preferred
Familiarity with platforms such as Shopify and Klaviyo is advantageous
Does this soon like your next role or want to hear more about it Please do reach out!
Required Experience:
Manager
Key Skills
- Criminal Justice
- Cost Accounting
- Elevator Maintenance
- Airport
- Jboss
- Brand
