Vice President, Head of Marketing | IFS Loops
Share
Job Location:
San Francisco, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Were looking for a strategic execution-oriented VP of Industry Product Marketing to fuel IFSs go-to-market success for our priority industries. Youll build and scale a high-performing team that creates category leadership fuels pipeline and ARR and elevates our Moment of Service brand through industry narratives campaigns and customer evidence.
What youll do
- Voice of market: Bring competitive buyer and regulatory insights back to Product and Strategy to inform IFS Cloud roadmaps and win themes. Regularly interview customers to unearth deep customer insights.
- Own industry GTM strategy & messaging: For each priority industry (e.g. Aerospace & Defense Energy/Utilities/Resources Manufacturing Service Telecommunications) across the IFS Cloud Suite (ERP EAM FSM) and define sub-segments ICPs and differentiated value-based messaging.
- Build & lead the team: Hire coach and manage a global team of industry product marketers. Establish OKRs tied to pipeline win rate and revenue targets.
- Pipeline-first campaigns: Partner with Campaigns/Demand Gen to launch full-funnel industry-specific campaigns (ABM digital events) that create SQLs and accelerate deals.
- Sales partnership & enablement: Identify and package repeatable GTM plays expressed through sales playbooks competitive battlecards and customer stories. Enable AEs solution consultants and partners to sell across ERP/EAM/FSM value. Ensure that industry product marketers help accelerate enterprise deals by acting as industry/domain experts.
- Thought leadership: Provide thought leadership ideas themes and concepts to the content marketing team who will develop long-form content marketing assets. Ensure that thought leadership is tightly aligned to industry pain points (project asset and service lifecycle) proof-of-value content (TCO/ROI) and analyst-ready narratives. Act as industry spokespeople at conferences events analyst/press briefings.
- Analyst & PR alignment: Partner with AR/PR/Comms to shape industry evaluations and share outcomes.
- Customer evidence & advocacy: Source develop and scale customer stories and references by industry. Turn outcomes into repeatable plays and proof points.
- Partner & ecosystem GTM: Collaborate with SIs VARs hyperscalers and ISVs on joint industry solutions offers and field motions.
- Forecasting & performance: Drive industry GTM plans and ensure budgets dashboards and readouts are in place to deliver performance. Ensure clear attribution with RevOps and Finance.
What Were Offering
- Salary Range: $00 plus bonus
- Flexible paid time off including sick and holiday
- Medical dental & vision insurance
- 401K with Company contribution
- Flexible spending accounts
- Life insurance and disability benefits
- Tuition assistance
- Community involvement and volunteering events
Qualifications :
What Youll Bring
- 12 years in B2B enterprise software product marketing including 3 years building vertical/industry marketing programs at scale. Minimum of 3 years of experience at a VP level in a SaaS company.
- Deep familiarity with asset- and service-centric industries. Experience marketing solutions spanning ERP EAM and/or FSM strongly preferred.
- Proven record delivering pipeline and revenue impact via integrated account-based industry campaigns.
- Exceptional storytelling and content chops able to translate complex capabilities (e.g. Industrial AI cloud platform advantages) into crisp value for specific buyers.
- Ability to create partnerships with Sales Product AR/PR and Alliances. Comfortable presenting to C-suite customers and analysts.
- Data-driven operator who sets clear OKRs and comfortable providing direction and leadership over matrixed and fragmented teams.
- People leader who hires well coaches for impact and builds an inclusive high-trust culture.
- Entrepreneurial mindset - ability to seamlessly shift between strategy and execution bias for action and player/coach unafraid to roll up their sleeves if needed
- Bachelors degree required. MBA or equivalent experience a plus.
- Ability to travel 2535% globally for customers events and team leadership.
Additional Information :
We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles while also valuing inclusive workplace experiences. By fostering a sense of community we drive innovation strengthen connections and nurture belonging. Our commitment ensures you can work in a way that suits you best while also engaging with colleagues to share ideas and build meaningful relationships.
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran. VEVRAA Federal Contractor Equal Opportunity Employer
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Pardot
- Attribution Modeling
- Marketing Automation
- Customer Segmentation
- Martech
- Lead Generation
About Company
We are growing! At IFS we are constantly growing to deliver award-winning solutions to hundreds of partners and thousands of customers worldwide! We help companies who want to be their best when it matters most at their #momentofservice. Visit https://ifs.link/IzM0px to find out mo ... View more
