Content & Publishing Lead

What Youll Do

• Lead the editorial rhythm identifying stories trends and angles that give buyers clarity confidence and an unbiased view of the property market.
• Write and edit high-quality content across long-form articles consumer explainers landing pages CRM campaign scripts social captions and property news updates.
• Build and manage a rolling content calendar across both brands balancing brand moments seasonal trends and always-on buyer needs.
• Embed SEO and AI Optimisation (AIO) best practice shaping content plans that win organic visibility and AI summaries without sacrificing authenticity.
• Translate broker insights customer questions and market data into clear human content that empowers buyers at every stage of their journey.
• Partner closely with Brand Creative PR Performance Product and Distribution teams to ensure every piece of content ladders up to the broader media house strategy.
• Leverage AI and LLMs to increase output speed and experimentation while maintaining strong editorial quality tone and judgement keeping humans in the loop.
• Maintain a sharp consistent voice across Aussie and Lendi professional but human authoritative but accessible.
• Review and uplift content from offshore writers providing clear briefs guidance and editorial structure.
• Establish strong content governance ensuring pages remain accurate up-to-date and optimised over time.

Qualifications :

What Youll Bring

• 7 years writing editing or producing content in a newsroom publisher property portal in finance or editorial-led environment.
• A strong journalistic or editorial background - you know how to find angles craft narratives and write headlines that land.
• Experienced at integrating organic search insights to create content and copy that ranks and is visible across traditional search and LLMs.
• Experience managing writers or freelancers - you set clear expectations and lift the quality of everything around you.
• Comfort using AI/LLMs to scale production test variations and run faster - without losing human craft.
• Exceptional communication skills and the ability to collaborate across brand creative product and distribution teams.
• Strong editorial judgement - you know what buyers care about (and what they dont).
• A calm organised approach to managing multiple content streams with competing deadlines.

Nice to haves:

• Experience in property (buying selling or content) mortgages finance. 
• Exposure to CMS platforms
• Comfort briefing and managing small video or social content deliverables.

Additional Information :

Lendi Group teams operate across Australia and the Philippines. Were committed to creating a new era of seamless connection in property finance by changing the way Australians experience property lending for good.

A few of the benefits that our people rave about include:

• A vibrant relaxed yet professional culture
• Holistic wellbeing programs offering 24/7 support including medical mental health and financial wellbeing services to enable our workforce to thrive at home and work
• Generous Paid Parental Leave: we celebrate our growing Lendi Group family with 18-26 weeks leave for primary carers and up to 4 weeks for secondary carers
• An additional weeks Loyalty Leave each year after reaching 3 years of service
• Wellness initiatives with a strong focus on psychological safety
• Social groups such as our industry-leading Women in Technology group.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group to attract engage and evolve the right talent and build best-in-class products.

Feeling like you dont meet all the skills listed Thats ok; we are always on the lookout for different skills experience and qualities and so wed still like to hear from you.

#lendigroup #LI-GR2 #LI-hybrid

Remote Work :

No

Employment Type :

Full-time