Digital Marketing Supervisor

Industry: PHARMACEUTICAL

Job Summary

Our client is in the pharmaceutical industry and is looking for a Digital Marketing Supervisor to plan execute and monitor digital campaigns that enhance brand visibility and product awareness. The role manages social media Google Ads website and Telegram activities ensures all content complies with pharmaceutical advertising regulations oversees creative production and tracks performance to drive strong digital results.

Main Responsibilities:

1. Digital Strategy & Campaigns

• Develop and execute digital marketing plans aligned with product launches and sales targets.
• Manage multichannel campaigns across social media Google Ads website and Telegram.
• Handle all company digital platforms (Facebook Instagram LinkedIn TikTok Telegram).
• Implement remarketing lead generation and conversion tracking.
• Ensure all digital ads comply with pharmaceutical regulations.

2. Content & Creative Management

• Create and review content for disease awareness and product education.
• Coordinate closely with Technical teams for regulatory compliance.
• Manage content calendars campaign launches and healthcare influencers.
• Oversee copywriting design video creation and creative production.

3. Data & Performance Monitoring

• Track KPIs: reach CTR CPL ROI conversions retention.

• Prepare monthly performance reports for management and sales.

• Monitor competitor activities and digital trends.

• Optimize campaigns using analytics insights.

4. E-Commerce & Digital Sales Support

• Support online pharmacy sales and marketplace listings.
• Develop digital sales materials: e-brochures training videos doctor info packs.
• Manage CRM lead tracking and email automation.

5. Team Leadership

• Supervise digital staff freelancers and agencies.

• Train sales team on digital tools and brand campaigns.

• Manage digital crisis situations and social media responses.

Main Requirements:

• Bachelors degree in Marketing Business Communications Pharmacy or related field.
• 2-3 years of digital marketing experience (healthcare experience preferred).
• Strong knowledge of Google Ads Meta Ads SEO/SEM CRM and analytics tools.
• Ability to understand and follow marketing and pharmaceutical regulations.
• Basic healthcare/medical terminology is a plus.

SKILLS & COMPETENCIES

• Strong analytical and ROI-driven mindset.

• Excellent communication and copywriting skills.

• Leadership and teamwork abilities.

• Creative thinking and visual content development.

• Strong project management and deadline control.

• Ability to adapt content to regulatory requirements.