Service Marketing Specialist (9 month-contract)

Hanoi - Vietnam

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

Description

Develop Accessory and Extended Service Business product
Communication Plan & Promotion campaigns to create Sales and Service retention
Report & Sales Tracking
Dealer Interface SPOC

Responsibilities

Service Marketing Communication to improve Service image

Develop and execute the Ford Service Brand Plan that details the marketing and sales activities of the Ford Customer Service Division
Prepare the Annual Quarterly and Monthly Fixed and Variable Marketing Budget Plan and Communication Strategy.
Develop Ford Service Communication Plan to notify customers and the public about Customer Service Events that will lead to improvement in sales service retention and the overall brand image of Ford Service.
Work closely with Zone Managers and other functions in preparing and implementing Service Communication
Take lead in any Service Marketing/ Customer Communication projects
Attend other marketing activities / projects

Service Marketing Activities to promote Spare Part sale

Monthly/ Quarterly business analysis.
Develop Service Marketing Campaigns to stimulate sales of product commodities From the Business Case Analysis to Campaign Objective Setting Scheduling Communication Planning (internal and external) Payment/Reimbursement and Post-campaign Analysis
Work closely with Sales Zone Managers and Marketing & Sales Team to identify opportunities to maximize Variable Marketing by utilizing ancillary products in vehicle promotions.
Work closely with Service Zone Manager to support Dealer in implementing their own service marketing events/ activities

Any other tasks assigned by direct Supervisor or Head of Department based on Business requirements

Qualifications

Education: Bachelor Degree in Marketing Economics Commerce/Trading Business Admin Automotive Engineering/Mechanics

Experience: At least 3-year experiences in service marketing in Automotive industry.

Key Skills & Competencies:

Customer Service experience.
Good at English (Writing Speaking & Listening) and MS Office (Word/Excel Power Point).
Good communication and interpersonal skills (negotiation coordination presentation)
Good analytical skill.
Creative teamwork careful and capable to learn new concepts
Good at customer satisfaction-oriented mindset

Others:

Experience in servicemarketing aftersales service/products is a plus
Business Acumen is a plus

Required Experience:

DescriptionDevelop Accessory and Extended Service Business productCommunication Plan & Promotion campaigns to create Sales and Service retentionReport & Sales TrackingDealer Interface SPOCResponsibilitiesService Marketing Communication to improve Service imageDevelop and execute the Ford Service Bra...

Description

Develop Accessory and Extended Service Business product
Communication Plan & Promotion campaigns to create Sales and Service retention
Report & Sales Tracking
Dealer Interface SPOC

Responsibilities

Service Marketing Communication to improve Service image

Develop and execute the Ford Service Brand Plan that details the marketing and sales activities of the Ford Customer Service Division
Prepare the Annual Quarterly and Monthly Fixed and Variable Marketing Budget Plan and Communication Strategy.
Develop Ford Service Communication Plan to notify customers and the public about Customer Service Events that will lead to improvement in sales service retention and the overall brand image of Ford Service.
Work closely with Zone Managers and other functions in preparing and implementing Service Communication
Take lead in any Service Marketing/ Customer Communication projects
Attend other marketing activities / projects

Service Marketing Activities to promote Spare Part sale

Monthly/ Quarterly business analysis.
Develop Service Marketing Campaigns to stimulate sales of product commodities From the Business Case Analysis to Campaign Objective Setting Scheduling Communication Planning (internal and external) Payment/Reimbursement and Post-campaign Analysis
Work closely with Sales Zone Managers and Marketing & Sales Team to identify opportunities to maximize Variable Marketing by utilizing ancillary products in vehicle promotions.
Work closely with Service Zone Manager to support Dealer in implementing their own service marketing events/ activities

Any other tasks assigned by direct Supervisor or Head of Department based on Business requirements

Qualifications

Education: Bachelor Degree in Marketing Economics Commerce/Trading Business Admin Automotive Engineering/Mechanics

Experience: At least 3-year experiences in service marketing in Automotive industry.

Key Skills & Competencies:

Customer Service experience.
Good at English (Writing Speaking & Listening) and MS Office (Word/Excel Power Point).
Good communication and interpersonal skills (negotiation coordination presentation)
Good analytical skill.
Creative teamwork careful and capable to learn new concepts
Good at customer satisfaction-oriented mindset

Others:

Experience in servicemarketing aftersales service/products is a plus
Business Acumen is a plus

Required Experience:

Key Skills

Digital Marketing
Marketing
Google Analytics
Pardot
HTML5
MailChimp
Marketing Automation
Salesforce Marketing Cloud
HubSpot
Responsys
Email Marketing
Social Media Management

Apply Now

About Company

Ford Motor

Ford® is Built for America. Discover the latest lineup in new Ford vehicles! Explore hybrid & electric vehicle options, see photos, build & price, search inventory, view pricing & incentives & see the latest technology & news happening at Ford.

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