Brand Partnership Specialist

Ho Chi Minh City - Vietnam

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

The Brand Partnership Specialist is a core member of the Marketing team. This role focuses on two main areas: (1) Actively hunt and develop partnerships to secure incentives (vouchers gifts sponsorship ) for user growth and for B2B branding activities and (2) Manage media relations to amplify the brands presence through marketing campaigns and B2B events.

Key Responsibilities

1. Growth-Driven Partnership & Incentive Management (70%)

Partnership Sourcing & Hunting: Actively search for contact and negotiate with external brands (e.g. F&B Logistics Telco Fintech Household Goods) to secure:
- For Demand Side: Vouchers discounts or physical gifts to drive user acquisition and activation.
- For B2B Branding: Sponsorships joint-event opportunities and collaborations for B2B activities (signing ceremonies seminars industry events).
Relationship & Deal Management: Build and maintain professional long-term relationships with partners. Act as the main point of contact to ensure all agreements are executed correctly providing clear benefits to Chợ Tốt users brand partners and the company.
Incentive Strategy & Optimization: Collaborate within the Marketing team to align partnership deals with the campaign calendar. Focus on sourcing high-demand rewards that users are eager to redeem analyzing redemption behavior to ensure every partnership drives measurable Marketing KPIs.

2. PR Execution & Stakeholder Relations (30%)

Campaign & B2B Event PR: Directly execute PR plans to maximize media coverage for both Marketing campaigns and B2B initiatives (industry seminars signing ceremonies sponsorships etc.). Ensure brand stories reach the target audience through effective press channels.
Media & Authority Networking: Build and nurture warm relationships with journalists editors and representatives from industry associations. Serve as a professional and tactful point of contact for all media inquiries.
Always-on Content Distribution: Regularly seed news press releases and brand images to media outlets. Ensure Chợ Tốt and its verticals (Nhà Tốt Việc Làm Tốt Chợ Tốt Xe) maintain a consistent positive and active presence in the news.

Qualifications :

Requirements

Experience: 24 years in Partnership External Relations Business Development or Account Management.
Networking & Communication: Strong ability to connect with people build rapport quickly and maintain long-term professional relationships.
High EQ & Persuasion: Ability to influence and open doors through storytelling and professional charm. You know how to get a Yes for a deal while building a long-term strategic alliance.
Proactive Mindset: Proactively find new opportunities but approach them with a sophisticated relationship-based perspective rather than a short-term transactional mindset.
Interpersonal Skills: Tactful and professional in handling conversations with a variety of stakeholders including brand managers journalists sales directors and industry representatives.
Proactive & Result-Oriented: A self-starter who proactively finds new opportunities and focuses on results (redemption rates brand visibility and user excitement).

Benefits:

Get 15 days of annual leave and 5 days of sick leave per year
Health insurance for employees and their family members.
Get a 13th-month salary and annual performance bonus.
Participate in regular team-building activities and company parties.
Full of learning and training opportunities to grow your professional and personal skills.
Our modern offices serve perfectly for a relaxed yet productive work environment.
You will grow with the FRUIT values of Fast Growth Responsibility User-first Integrity and Team.
Chợ Tốt MKT team is a full-stack team that can deliver strategic planning creative development to media and event execution. When you are a part of the MKT team you will have a chance to:
- Work with our experienced marketers with a background in top agencies in Vietnam and across functions of MarCom and MarTech such as B2C Branding B2B Branding Creative Digital Growth Design to equip both creative & technical skill sets.
- Get always-on support and assistance from team members across functions when needed. Were here to help with a tricky task but also to crack a joke once in a while. This makes working here more pleasant and inviting.
- We are together to create creative works & deliver modern marketing strategies to be recognized at reputable awards such as MMA Smarties BSI Awards

Additional Information :

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application otherwise we might meet when another chance arises.

By proceeding with your application you are adhering to our PDPA case you are interested to know more read about our Candidates Personal Data Privacy Statement.

Remote Work :

Employment Type :

Full-time

The Brand Partnership Specialist is a core member of the Marketing team. This role focuses on two main areas: (1) Actively hunt and develop partnerships to secure incentives (vouchers gifts sponsorship ) for user growth and for B2B branding activities and (2) Manage media relations to amplify the br...

Key Responsibilities

1. Growth-Driven Partnership & Incentive Management (70%)

Partnership Sourcing & Hunting: Actively search for contact and negotiate with external brands (e.g. F&B Logistics Telco Fintech Household Goods) to secure:
- For Demand Side: Vouchers discounts or physical gifts to drive user acquisition and activation.
- For B2B Branding: Sponsorships joint-event opportunities and collaborations for B2B activities (signing ceremonies seminars industry events).
Relationship & Deal Management: Build and maintain professional long-term relationships with partners. Act as the main point of contact to ensure all agreements are executed correctly providing clear benefits to Chợ Tốt users brand partners and the company.
Incentive Strategy & Optimization: Collaborate within the Marketing team to align partnership deals with the campaign calendar. Focus on sourcing high-demand rewards that users are eager to redeem analyzing redemption behavior to ensure every partnership drives measurable Marketing KPIs.

2. PR Execution & Stakeholder Relations (30%)

Campaign & B2B Event PR: Directly execute PR plans to maximize media coverage for both Marketing campaigns and B2B initiatives (industry seminars signing ceremonies sponsorships etc.). Ensure brand stories reach the target audience through effective press channels.
Media & Authority Networking: Build and nurture warm relationships with journalists editors and representatives from industry associations. Serve as a professional and tactful point of contact for all media inquiries.
Always-on Content Distribution: Regularly seed news press releases and brand images to media outlets. Ensure Chợ Tốt and its verticals (Nhà Tốt Việc Làm Tốt Chợ Tốt Xe) maintain a consistent positive and active presence in the news.

Qualifications :

Requirements

Experience: 24 years in Partnership External Relations Business Development or Account Management.
Networking & Communication: Strong ability to connect with people build rapport quickly and maintain long-term professional relationships.
High EQ & Persuasion: Ability to influence and open doors through storytelling and professional charm. You know how to get a Yes for a deal while building a long-term strategic alliance.
Proactive Mindset: Proactively find new opportunities but approach them with a sophisticated relationship-based perspective rather than a short-term transactional mindset.
Interpersonal Skills: Tactful and professional in handling conversations with a variety of stakeholders including brand managers journalists sales directors and industry representatives.
Proactive & Result-Oriented: A self-starter who proactively finds new opportunities and focuses on results (redemption rates brand visibility and user excitement).

Benefits:

Get 15 days of annual leave and 5 days of sick leave per year
Health insurance for employees and their family members.
Get a 13th-month salary and annual performance bonus.
Participate in regular team-building activities and company parties.
Full of learning and training opportunities to grow your professional and personal skills.
Our modern offices serve perfectly for a relaxed yet productive work environment.
You will grow with the FRUIT values of Fast Growth Responsibility User-first Integrity and Team.
Chợ Tốt MKT team is a full-stack team that can deliver strategic planning creative development to media and event execution. When you are a part of the MKT team you will have a chance to:
- Work with our experienced marketers with a background in top agencies in Vietnam and across functions of MarCom and MarTech such as B2C Branding B2B Branding Creative Digital Growth Design to equip both creative & technical skill sets.
- Get always-on support and assistance from team members across functions when needed. Were here to help with a tricky task but also to crack a joke once in a while. This makes working here more pleasant and inviting.
- We are together to create creative works & deliver modern marketing strategies to be recognized at reputable awards such as MMA Smarties BSI Awards

Additional Information :

By proceeding with your application you are adhering to our PDPA case you are interested to know more read about our Candidates Personal Data Privacy Statement.

Remote Work :

Employment Type :

Full-time

Key Skills

Digital Marketing
Marketing
Management Experience
Profit & Loss
Analysis Skills
Microsoft Powerpoint
Market Research
Project Management
Product Management
P&L Management
Product Development
Branding

Apply Now

About Company

Carousell Group

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, C ... View more

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