At Medtronic you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all. Youll lead with purpose breaking down barriers to innovation in a more connected compassionate world.

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Careers that Change Lives

The Medtronic Global Communications and Corporate Marketing (GCCM) is looking to add search engine marketing expertise to its newly formed Data Analytics Insights Media and Experience (DAIME) Team. TheSenior Digital/Social Specialist SEO & AI Optimization will help contribute to the transformation of our digital presence. This role will be pivotal in positioning Medtronics content for visibility within search results and in AI-powered search experiences.

You will work cross-functionally with content development UX digital experience IT corporate brand and analytics teams to ensure our digital assets are discoverable structured for the future and aligned with the evolving landscape of search and generative AI.

Responsibilities may include the following and other duties may be assigned.

SEO Strategy & Implementation

• Audit and optimize Medtronics global web properties for technical SEO on-page SEO and content performance.

• Support the creation of standardized best practices that can be followed across the Enterprise to ensure we are building our foundation.

• Develop and implement scalable SEO strategies across brand projects product lines regions and business units.

• Identify and resolve crawl issues duplicate content and site architecture inefficiencies supporting key external and internal websites.

AI Search Optimization

• Guide the thinking for how to structure content for AI-readiness (e.g. featured snippets voice search Bing Copilot Gemini ChatGPT Perplexity).

• Implement and manage structured data () across key content types (products FAQs medical conditions).

• Collaborate with content teams to create concise semantically rich and machine-readable content.

Analytics & Reporting

• Monitor organic traffic trends keyword rankings and AI visibility metrics.

• Use tools like Google Search Console SEMrush Screaming Frog and ChatGPT/Bard integrations to identify opportunities.

• Contributes to performance insights and strategic recommendations to senior stakeholders.

Competitive Benchmarking

• Conduct regular audits of competitors to identify gaps and opportunities.

• Develop SEO strategy for key brand and DTC launches to help Medtronic capture share of search partnering closely with key stakeholders

• Stay ahead of search engine algorithm updates AI search trends and emerging platforms that are disrupting discoverability behaviors.

Must Have: Minimum Requirements

• Bachelors Degree

• Minimum of 4 years of relevant experience or advanced degree with a minimum of 2 years relevant experience.

Nice to Have

• Hands-on SEO experience preferably at an agency in healthcare medtech or regulated industries

• Proven success in reversing traffic declines and scaling SEO programs.

• Deep understanding of structured data semantic SEO and AI search optimization.

• Experience with enterprise CMS platforms (e.g. Adobe Experience Manager SharePoint).

• Strong analytical skills and proficiency in SEO tools (e.g. Ahrefs SEMrush GSC GA4 Adobe Analytics).

• Familiarity with healthcare compliance (e.g. FDA HIPAA) in digital content.

• Experience working with global teams and multilingual SEO.

• Understanding of LLMs generative AI and their impact on search behavior.

• Familiarity with HMTL JavaScript and relevant testing protocols.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position but they are not an exhaustive list of all the required responsibilities and skills of this position.

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits resources and competitive compensation plans designed to support you at every career and life stage.

The following benefits and additional compensation are available to those regular employees who work 20 hours per week: Health Dental and vision insuranceHealth Savings AccountHealthcare Flexible Spending AccountLife insurance Long-term disability leaveDependent daycare spending accountTuition assistance/reimbursement andSimple Steps (global well-being program).

The following benefits and additional compensation are available to all regular employees:Incentive plans 401(k) plan plus employer contribution and matchShort-term disabilityPaid time offPaid holidaysEmployee Stock Purchase PlanEmployee Assistance ProgramNon-qualified Retirement Plan Supplement (subject to IRS earning minimums) andCapital Accumulation Plan (available to Vice Presidents and above or subject to IRS earning minimums).

Regular employees are those who are not temporary such as interns. Temporary employees are eligible for paid sick time as required under applicable state law and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.

Further details are available at the link below:

Medtronic benefits and compensation plans

About Medtronic

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission to alleviate pain restore health and extend life unites a global team of 95000 passionate people.
We are engineers at heart putting ambitious ideas to work to generate real solutions for real people. From the R&D lab to the factory floor to the conference room every one of us experiments creates builds improves and solves. We have the talent diverse perspectives and guts to engineer the extraordinary.

Learn more about our business mission and our commitment to diversity here.

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition Medtronic will provide reasonable accommodations for qualified individuals with disabilities.