Senior Integrated Marketing Lead

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments Cash App has gone from a simple product with a single purpose to a dynamic ecosystem developing unique financial products including Afterpay/Clearpay to provide a better way to send spend invest borrow and save to our 50 million monthly active customers. We want to redefine the worlds relationship with money to make it more relatable instantly available and universally accessible.

Today Cash App has thousands of employees working globally across office and remote locations with a culture geared toward innovation collaboration and impact. Weve been a distributed team since day one and many of our roles can be done remotely from the countries where Cash App operates. No matter the location we tailor our experience to ensure our employees are creative productive and happy.

The Role

Cash App is seeking a strategic dynamic and action-oriented Senior Integrated Marketing Lead to drive the next phase of growth for our Commerce business (Afterpay Cash App Pay). This role will define and execute integrated marketing strategies that bring our commerce solutions to life connecting our brand products and retail partners in ways that deepen engagement strengthen our value proposition and accelerate adoption.

The ideal candidate brings a wealth of experience working with commercial retailers and blends creativity with commercial acumen. They thrive in fast-paced cross-functional environments have excellent communication and presentation skills and possess a proven ability to turn insights into breakthrough campaigns that drive measurable business results. They will also oversee campaign budgeting and investment planning across channels ensuring resources are allocated strategically to drive measurable brand and business outcomes.

Success in this role will be defined by measurable growth in adoption and usage of Cash Apps commerce products and a strengthened brand presence across key retail moments.

Key Responsibilities

Strategic Leadership

• Define and oversee the integrated marketing vision for Afterpay in the U.S. ensuring alignment with Afterpays brand direction and Cash Apps commerce growth priorities.
• Lead cross-functional go-to-market planning across Creative Product Data Science and Communications to deliver cohesive insight-driven campaigns.
• Own end-to-end marketing investment planning and budget allocation for Commerce campaigns partnering with Channel Brand Media and Finance teams to ensure efficient and impactful spend across paid owned and earned channels.
• Build and mentor a high-performing integrated marketing team focused on excellence in execution and measurable outcomes.
  
  

Campaign & Partner Marketing

• Design and scale integrated campaigns that drive awareness consideration and adoption of Cash Apps commerce solutions (Pay Now and Pay Later).
• Collaborate with Partner Marketing Creative and B2B/B2C channel teams as well as brand partners to co-create activations that amplify both Cash App and partner value during key retail moments and product launches.
• Manage campaign budgets and oversee channel allocations balancing upper-funnel brand efforts with performance-driven activations to optimize ROI.
• Translate complex product capabilities into compelling customer-centric narratives that inspire action and strengthen brand affinity.

Insights & Optimization

• Partner with Customer Insights and Data Science to translate customer and market insights into actionable strategies.
• Develop and implement marketing measurement frameworks to evaluate brand health campaign performance and ROI continuously optimizing for impact
• Champion brand consistency and elevate the look feel and experience of Afterpay across all consumer touchpoints.
• Use insights to inform future investment strategies ensuring budgets are aligned to performance learnings and business goals.
• Partner with Creative and external agencies to build campaign platforms assets and evergreen content

You Have

• 12 years of progressive experience in integrated marketing brand strategy or product marketing ideally within technology retail or financial services sectors.
• At least 5 years of direct integrated marketing experience including budget ownership and cross-channel investment planning.
• Proven track record of leading large-scale cross-functional marketing initiatives that deliver measurable growth.
• Strong analytical mindset with the ability to analyze data and uncover and translate insights into strategic and creative direction.
• Exceptional communicator and storyteller capable of influencing across all levels of the organization able to synthesize a complex situation into a concise plan
• Financially disciplined and data-driven leader with experience managing multi-million-dollar campaign budgets and optimizing spend for ROI.
• A collaborative entrepreneurial leader who is accountable proactive solution-oriented thrives in dynamic environments and inspires teams to deliver excellence.

Were working to build a more inclusive economy where our customers have equal access to opportunity and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances. We believe in being fair and are committed to an inclusive interview experience including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter who will treat these requests as confidentially as possible.Want to learn more about what were doing to build a workplace that is fair and square Check out ourID page.

Required Experience:

Senior IC