Consumer & Market Insights Manager
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Job Location:
Monthly Salary:
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
If youre the kind of person who asks why a lot loves solving puzzles and has a knack for making the complex feel simple this role is for you. Were looking for a self-starter with a curious mind who thrives in fast-moving environments and brings insights to life with clarity and charm.
Key Responsibilities
- Own and lead all consumer insight studies within the organisation from design to delivery
- Solely lead and manage all projects - including the study architecture & methodology discussion guide and questionnaire design analysis frameworks and report development
- Conduct and moderate IDIs dyads triads mini focus groups and focus groups with users as well as individual interviews with healthcare professionals (HCP)
- Review data modulate pre-read present findings and recommendations to create clear & meaningful study reports with conclusions for actionables that influence GTM strategy brand positioning messaging communication tonality persona identification brand development and HCP engagement
- Identify touchpoints motivations barriers behaviours and key influence moments across their transformation journey
- Set up consumer panels and communities for continuous research activities
- Conduct deep competition mapping on an ongoing basis to evaluate competitor offerings positioning pricing product experience and user perceptions
- Track emerging global trends category shifts and competitive activities relevant to GLP-1 brands and weight-loss programs
- Lead & manage quarterly brand health studies with partner market research agencies
- Ensure all research processes quality checks and timelines are adhered to for every project
Who you are
- Self-starter and a brilliant storyteller
- Strong communication and stakeholder management skills to ensure easy cross-functional collaboration
- 3-5 years of experience in Market Research agencies
- Worked on Healthcare pharma fitness wellness brands in the past would be preferable
- Strongproject management skills with the ability to lead end-to end projects
- Proven capability in conducting & managing end-to-end Qualitative research projects
- Ability to translate complex research findings into actionable insights for internal stakeholders and provide strategic narratives for senior leadership
Required Experience:
Manager
Key Skills
- IT Hardware & Networking
- Cruise
- Import & Export
- Light Vehicle Driving
- ACCA
- ITI
About Company
Ketto is crowdfunding website in India! With Ketto.org you can Start Campaigns to raise funds for causes such as Medical, Education, Memorial, Sports, & NGO.
